4 Best Promotional Product Trends You Need to Know
2016 has been the year of the promotional product, with companies recognising the importance of branded merchandise and choosing to invest in a quality promotional product as part of their lead generation and client relationship building.
More and more we are seeing the move away from quick giveaway products in favour of well thought out promotional product strategies that play an integral role in marketing campaign success. Let’s take a look at some of the best promotional product trends this year that are set to continue.
4 Promotional Product Trends to Benefit Your Business
- Quality Speaks Volumes
Your customers are your brand ambassadors and the promo products your business gives away reflects the quality of your brand. If you want to leave a lasting impression with your target audience, then it is worth investing in high quality promotional merchandise that is both useful and going to last. A high quality promotional product conveys to customers that you value them and increases your chances of developing your loyal customer base.
- Invest in Presentation and Packaging
These days how you present your promotional products is nearly as important as the products themselves. So, if you want your branded merchandise to make a big impact, then think about investing in custom packaging. Think about the type of image you want to convey about your brand – for example, fun and energetic or more serious, polished and professional and reflect this in the way you present your promotional products to your customers.
- Be Seen to Be Green
Sustainability and the environment continue to be a hot topic, and depending on your business, by choosing eco-friendly promotional products you get to convey an important message about your
brand values. Studies have shown that consumers are more likely to view a business favourably if their branded merchandise also promotes that your company is environmentally conscious. Environmentally-friendly promotional products have the feel-good factor, so it’s worth exploring more sustainable options when you next place your promotional products order.
- Re-usable tote bags instead of plastic bags
- Promotional Seeds and Seed Packs
- Pens made from recycled plastic
- Green Tech! – For example, power banks and USBs can now be partly made from bamboo!
- Technology is a Big Hit
When deciding on which promotional products to include as giveaways, remember that usefulness ranks as number one with your customers and prospects. Technology promo products fit the bill perfectly and the good news is that tech branded merchandise is becoming more and more affordable. Think about including custom-printed hi-tech products in your promotional strategy that people will be excited to receive and can use again and again – keeping your business top of mind.
For promotional products that add value to your marketing strategy and create lasting awareness with your clients, speak to your local Kwik Kopy today.