Happy New Year! With any new year comes new ideas and we’re sure you’re ready to kickstart 2018 with some fresh marketing and promotional material. So, get ready to toast a successful year ahead with these three approaches to promoting your business.
1. Ring in the new year
A new year is a chance to celebrate a fresh start, so why not encourage your customers and prospects to stick to their resolutions (and embrace your products or services in the process). Boost January sales by sending out a Happy New Year email with a special offer that drives customers to your website or in-store promotion. Help everyone get back into a routine following the festive season with tips and advice for getting the most out of the year ahead. Set your business apart by sending out a 2018 branded calendar or planner that will help keep your brand top of mind with customers all year round.
2. Remember content is king
SEO (search engine optimisation) is a term you’re going to continue to hear a lot of in 2018, so you’ll need to stay across any new Google algorithms. The trick is to keep producing useful content that adds value for your customers and entices new prospects to your business. With the rise of influencer marketing, look for ways to market yourself and other key members of your company as thought leaders in your field. It’s all about creating content that people want to share and in 2018 visuals are going to huge. So make sure you include plenty of images and video content to your social media posts to help maximise exposure and make your content a lot more shareable in the year ahead.
3. Understand each customer’s journey
2018 will be the year of the customer where businesses look for ways to appeal to each individual and cater for their specific needs. In the New Year a customer-centric company will be much more effective than a company offering good service. Instead businesses will be looking to appeal to every customer with a highly personalised approach. Companies will no longer buy customer database lists just to generate inbound leads, they will now look to nurture prospects at every step of their purchasing journey. This type of marketing automation will raise the bar when it comes to converting prospects and building a highly satisfied, loyal customer base.