If you’ve ever wished you could be a fly on the wall of your competition, then the good news is that the online world makes it pretty easy for you to check out what they have going on. In particular, Google and other search engines have opened up ways for us to monitor their website traffic strategies. Let’s take a look at how you can check out what your competitors are doing to attract visitors to their websites.
3 Ways to Monitor your Competitors’ Website Traffic
Know your Enemy: Identify Your Competitors
The first step in understanding the competition is to identify who they are, what their mission is and how they are rolling this out. Search engines don’t just pay attention to the big brands, so it’s important to recognise that smaller companies might be making an impact with your target market too. Run a search using your own top keywords and see which companies rank the highest. As a rule, the first 10-20 companies listed are likely to be your biggest threat.
Analyse their Websites
Check out if competitor sites are ranking higher than yours for the same keywords and take a close look at their home page, content, user interface and site speed. Analyse their web traffic to help you work out the things that people seem to like better about competitor sites compared to yours. There are plenty of quality analytic tools out there to help you gather comprehensive data on your competitors’ websites. Understanding what does (and doesn’t) work well for your competitors is a great way to generate new ideas for your own site.
Keep in Touch with the Competition
Being aware of new strategies and developments will help you stay one step ahead, so write down all the social media networks your competitors are involved in and perform a thorough analysis of the content they include and the brand message they convey. Another way to listen in on your competition is to subscribe to their newsletters and email marketing (use a private email address). This way you’ll gain insight into their latest campaigns and the type of topics they are engaging their audiences with.
For a website that keeps your business ahead of the competition, speak to the web & digital team at your local Kwik Kopy today.