The number one goal of any business website is to attract traffic in order to generate sales. So to help you maximise your online potential, we’ve put together some cost-effective tips for enticing visitors to your site.
3 great ways to attract more site visitors
Attract free traffic from Google
Google and other search engines can be good sources of free traffic for your business website, if you can get a competitive ranking for your top keywords. You see every search engine has automated programs (know as spiders) that crawl the web indexing sites looking for sites to include in the search results. Rather than leave things to chance, make sure you submit your site to the search engines so that you give your business the very best opportunity to rank for your best keywords. Each search engine has their own particular process for site submission and to maximise your chances, make sure you follow the specific guidelines for each one. Check out the information provided by each search engine such as: Google – www.google.com/addurl/?continue=/addurl, Yahoo http://submit.search.yahoo.com or MSN http://search.msn.com/docs/submit.aspx
Giveaway free content
The effectiveness of giving away free content is often underestimated by businesses, but the fact is it can be a great way to generate more publicity for your brand. Even just a few well-written pieces can drive plenty of traffic in your direction as long as you avoid the hard sell. Lots of businesses out there are looking for fresh content for their websites, so it’s worth emailing other businesses in your industry that have strong websites and invite them to use your article either online or in their customer newsletter free of charge. Once you have written the article you want to share with others, remember to include a short bio of you and your business at the end along with a link back to your business website.
Start an affiliate program
An affiliate program basically means getting other websites to promote your business for you. They’re also known as reseller or associate programs where your affiliates push your products and services on your behalf and for every paying customer they refer to your website you pay them a commission. You set them up using banner ads, text links, referral letter etc for your affiliates to send visitors to your business website and you monitor these visitors using a special software that lets you keep track of referrals. Affiliate programs are considered a low-risk option because you only have to pay someone when your business is making a sale and best of all you get to see sales increase on a regular basis with other people marketing your website for you.
For more great tips and advice on how to drive traffic to your business website, speak to the Web & Digital team at your local Kwik Kopy today.
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