How Small Business Can Benefit from the Hashtag

hashtagEven if you’re relatively new to the world of social media marketing you’re probably aware of hashtags and their function. You’ve probably even slapped a hashtag or two on the end of a tweet without thinking too much about it, but if you’re serious about harnessing social media as a marketing tool in your small business, then the humble hashtag is a great tool.

Hashtags have the power to drive social media conversation in a very powerful way and most consumers admit to using them to follow brands, topics or events. But how can you harness the hashtag for your small business?

Define Your Goal

Successful hashtag marketing starts with a clear goal. Are you looking to create brand buzz? Want to promote an event? Are you launching a new product? Knowing exactly what you want to achieve will help you create the right hashtag to suit your needs.

Do Your Research

A good place to research current hashtag trends is where you can see how often a particular hashtag is used, and in which context. Knowing the history of the words in your hashtag will help you to stay ‘on brand’ and stop you from accidentally marketing someone else’s product. 

Keep it Short

Shorter hashtags are more likely to invite engagement. Aim for a maximum of five words. A short hashtag will make it easier for people to retweet, and allow more room for users to add their own comments.

Reward Your Audience

Give customers an incentive to use your hashtag. Sometimes a simple ‘thank you!’ in response is enough to increase customer satisfaction but you can also consider offering discount codes or special offers to users who engage the brand.


If you would like to learn more about using social media to boost your brand or would like help creating a digital marketing strategy, contact the team at Kwik Kopy today. 

Top 10 Tips for Effective SEO Writing

SEOThe Internet is cluttered with information, and people are searching online for products and services, instead of the more traditional methods (i.e. Yellow Pages). Therefore, copy that is written for Search Engine Optimisation (SEO) is more important than ever.

While it’s very important to write with the end reader in mind, the ultimate goal of all your business activities, including blog posts, is to get more business and make money. For this reason, it’s still very important to write for search engines, in a way that is still relevant and engaging for your readers.

So how do you write an article that is optimised for search engines?

Here are 10 simple steps for effective SEO writing.

1. Know your keywords and use them wisely

Find out what your keywords are before you start writing your article. Use tools such as Google’s Keyword tool, Google Trends or WordTracker to determine which keywords to use, and then include them in your title, body and meta tags. Don’t worry so much about keyword density, as there is no evidence to prove the Google favours higher density. Rather, include the keywords in a way that flows smoothly and is natural to the reader.

2. Write content that is useful and engaging

Google cares about the quality and relevance of content, so the more useful and original your content is, the better it will perform in search results. Each blog post should follow a main theme, supported by the paragraphs in the body. The tone should be engaging and entertaining for the reader to keep them interested and encourage them to share the article across their networks.

3. Use categories and tags

Most blogging platforms let you add tags to your posts and create categories. While categorising your blogs makes it easier for readers to find relevant content, it’s also important for SEO. When your categories and tags match your theme and keywords, they can improve your search ranking.

4. Include hyperlinks

Including links to other websites that are relevant to your topic, or that you used as a source, can help build trust and credibility with your readers. Rather than add links by saying “click here”, make them part of your content.

5,Keep it concise and scannable

When people are reading information online, they generally don’t want to spend a lot of time reading one article. Be considerate of your readers’ time and write your articles concisely, so they can be read and understood in 5-10 minutes. Breaking your content up into short paragraphs, using subheadings and/or lists will make your content more scannable and easier to read.

6. Optimise your images

Including relevant images not only makes the article more interesting for your readers, it also presents an opportunity for further optimisation. Name your image with relevant keywords, and make sure the image isn’t too large, as a slow load time will impact your search engine ranking. To ensure your images are the optimum size, try using this Online Image Optimiser.

7. Find out what questions your prospects are asking, and answer them

Looking at what questions your prospects are asking will ensure your content is relevant, and help you rank better in searches, as it is likely that your prospects will type those exact questions into the search engine. If you’re delivering credible answers to your prospects questions your prospects are more likely to visit your page and more likely to buy from you.

8. Get on Google+

Google+ is playing an increasingly important role in SEO. Creating a Google+ profile and an Authorship account, will enable you to take ownership of your content. Building your AuthorRank and actively participating on Google+ will increase your authority, and therefore boost the authority of every piece of content that you write.

9. Title Tags and ‘Snippets’

Title Tags are what Google looks at first when categorizing a web page. The title tag combined with the ‘snippet’ (meta tag), makes up what people see when your page comes up in their search results. The title tags and meta tags should include keywords, but should also sound natural and motivate people to click.

10. Build links to your article

One way that search engines determine a website’s strength and authority is to look at who links back to that website. Links act as a ‘vote of confidence’ to your website. Make sure your content is sharable, and get it noticed by sharing it across your own social networks, on relevant forums, newsletters etc. Guest blogging is another great way to increase backlinks, if you write a great piece of content for another website, and include a link back to your own.

It’s always best to optimise your content as you write it, but you can go back and make changes and edits if need be. Please contact us if you would like any further SEO advice or have any questions.


Why Personalisation is Good for Business

Personalisation is good for businessVariable printing, also known as variable data printing, gives small businesses the opportunity to personalise their marketing materials. The personalisation technique varies in complexity from changing only the name that the materials are addressed to, to changing entire blocks of text or even images, to tailor your print run to maximise response rates and boost customer loyalty.

Personalised direct mail campaigns have a significantly higher response rate than generic mail outs, and by customising the content of your marketing materials you can effectively target customers based on their location, preferences, purchase history or even their hair colour!

Some of the direct mail materials that perform well with variable printing services include:

But variable data printing is about more than just putting the right name on the front of the letter, materials can be truly personalised at an entirely new level. Here are some ideas that might work for your business:

Include a Fun Horoscope – With just the date of birth information, you can create a direct mail letter that captures your customers attention and makes them feel like you know them.

Spend Level – Personalise rewards and sales for each customer based on their spend level and purchase history information. With variable data printing you can break your customers into levels based on their spend history and send different offers to each “level”.

Postcodes – With postcode information you can send location specific offers that will appeal to customers based on their location.

The personalisation options available with variable data printing allow you to connect with your customers in an entirely new way. To discuss your own ideas for a variable data printing direct mail campaign or to start making the most of your customer database, contact the team at Kwik Kopy today. 

6 Rules for Choosing the Perfect Business Name

BUSINESS NAMEChoosing a business name can be daunting, and it’s difficult to know where to start, but keeping these few simple rules in mind will make the difficult process of choosing a business name that much easier:

  1. Make it Simple – Your business name should be memorable but accessible, a name that people can’t pronounce or spell is going to cause unnecessary hurdles for customers who are trying to find you.
  2. Think Figuratively – Most words have an emotional element to them, so it’s important to keep in mind both the literal meaning and the emotional value when you’re considering options for your small business name. Choose words that mirror the values of your business.
  3. Be Informative – Try to ensure that your business name can stand on its own in terms of informing your customers about your business. If someone gets your business card with just your business name and personal info on it, will they be able to tell what you do? If not, it might be a good idea to reconsider your name choice.
  4. Keep it Short – A shorter business name will be more memorable, but it’s also important in terms of design. The shorter your business name, the more flexibility you’ll have when it comes to designing promotional marketing materials such as business cards or banners.
  5. Do a Search – Before you get too attached to your business name it’s a good idea to go online and do a business name search to ensure that your name isn’t already in use.
  6. Think Outside the Box – Before you register your business name, take a thorough look at the spelling and word combinations to make sure you aren’t going to end up with an unfortunate website address that could be misinterpreted.

If you would like help coming up with the perfect business name, or need to create powerful promotional materials for your new business, contact the team at Kwik Kopy today. 

How to create email marketing campaigns that work

EMAIL MARKETING_MON 25In a world of instantaneous social media updates and a multitude of flashy blogs, email marketing is often seen as an outdated dinosaur, lagging behind the bigwigs of online marketing.

However, when used properly, email marketing is wide reaching, cost effective and highly targeted. This makes it a relevant and effective marketing and sales tool, particularly for small business owners.

Why email marketing?

Let’s take a closer look at why email marketing still needs to be considered in your marketing mix. 

 1.    High Return on Investment

Email marketing runs at a very little cost and when executed properly, can more than pay for itself. According to the Direct Marketing Association, email marketing has a ROI of approximately 4,300%.

 2.    Highly Targeted Message

Email marketing requires people to ‘opt in’. This means the people you are targeting are genuinely interested in your products or services and actually want to read about what you have to say. You can also personalise emails to make your audience feel like you are talking directly with them.

 3.    Get to know what engages your audience

Email marketing is one of the easiest marketing tools to measure and evaluate. Examining an email campaign’s effectiveness, can tell you how many recipients opened the email, how many clicked on links, and how many forwarded the email on. This data allows you to assess what your audience responds to and tailors future emails based on these results.

 4.    Generate Repeat Business

By allowing your past and existing customers to sign up to your mailing list, you are creating a potentially powerful tool for customer retention. Regular emails from your business appearing in their inbox will keep you top of mind, and if they already know and trust your products or services, they’ll be more likely to return when they need to make another purchase.

 5.    Low Cost and Far Reaching

Email marketing is one of the most cost effective marketing campaigns available to businesses. The time, resources and effort involved are also low, and many of the packages available now, allow you to send as many emails as you’d like for one set fee. The ability to include social sharing buttons increases your potential reach beyond your mailing list.

 6.    Control Brand Message

Email marketing gives you complete control over your brand message. You determine the content, how it’s delivered, and who receives it. You can also separate your database into groups, to ensure the right message is delivered to the right audience in order to generate results.

How do I know if email marketing is right for my business?

Now that you know why email marketing is a viable solution for cost effective marketing, small business owners still need to consider if the platform is right for their business.

  • Do your research – Look at other, successful email campaigns and why they do so well. Browse their content, calls to action and design to assess if your business would have adequate resources to be equally successful.
  •  Reassess business goals – It’s important to decide whether your business’ goals and marketing goals align with what an email campaign would accomplish.
  •  Know your industry – Assess your audience, understand their interests and needs, and determine if they would be interested in receiving email newsletters.

 How do I get more people to read my email campaigns? 

Any email marketing campaign is only effective if people actually read it, and click through to the ultimate destination (often your website). There are several tactics you can employ to improve the number of opens and clicks.

1.    Have a Clear Value Proposition

Don’t purchase your subscribers (this can get you in trouble), but earn them by offering real value and making it clear to your target market.

2.    Creative Subject Lines

Many marketers strive for consistency, using the same subject line every time they send an e-newsletter. However, subscribers may get bored with it after a while, and open rates could drop as they lose the incentive to open the email. Having a different subject line that is creative and engaging, for every email, will be much more successful long term.

3.    Improve Contact List Quality

Rather than sending the same email to your entire database, segment it into groups. This will enable you to deliver content that is fresh and relevant to the different target audiences.

 4.    Use Video

A study by Implix revealed that video increases email Click Through Rate (CTR) by 96%. An intriguing video will grab attention. They don’t need to be professionally filmed, but should be short and compelling.

 5.    Balance Humour with Relevance

Humour makes an email more personal. It’s essential that the info you send is relevant and valuable, but you can still have a little fun. Including humour in the subject line can be a great way to grab attention, and humorous videos are also very effective.

 6.    Optimise for Mobile Devices

More people are opening their emails on smartphones and tablets. If your email isn’t optimised for mobile, your audience may have trouble reading it, which will impact CTR.

Email Marketing may not have the glamour factor when compared to the new social kids on the block yet it’s consistency, reliability and transparency makes it one of the most valuable resources for small business. Making time to test your audiences’ responses, refine your content and play around with images and subject lines will go a long way in producing effective campaigns.

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Effective Ways to Thank Customers for their Loyalty

Customer loyaltyThe silly season is upon us. Only a month to go until Christmas itself which means it’s not only a hectic time of year for business but for attending social functions too.

This could mean that you have some fantastic networking opportunities and it’s not such a silly idea to make sure you’re prepared.  Remember to take along plenty of business cards with you any time you’re at a festive function.

If you’re a small business, you may be thinking of hosting your own event. If this is the case, why not consider a goody bag for all your guests. This could include a whole range of goodies including some branded merchandise and let’s not forget that movie tickets and chocolates are always a hit!

Now is the perfect time to thank your customers for their loyalty and show them that you appreciate their business. Don’t forget that a gift personalised with your company logo and message is not only effective in showing your gratitude but is a great way to promote your brand too.

If you’re trying to grow your business, then acknowledging your customers and prospects is more important than ever. As well as a range of Christmas cards, eCards and calendars, Kwik Kopy can help you stay top of mind with a range of promotional merchandise that double as great gifts.

Here are some ideas to get you started:

Now might also be the perfect time to remind your customers of what you do. You could do this with a festive themed promotion or special offer using flyers, brochures or Christmas catalogues. Or you may want to take advantage of some large format printing options to spread your message loud and clear using posters and banners.

To promote your business and bring some festive cheer to your customers, suppliers and prospects, speak to your local Kwik Kopy Centre today.

Business Cards – What Information Should You Include?

Business CardsWhen you own a small business, your business card is not only a networking tool but also an important visual reminder of your brand so you need to make sure it’s working effectively for your business.

When it comes to your business card design, there is a fine line between having too much information and not enough. You don’t want your design to seem cluttered and disorganised but at the same time it’s important to make sure that your contacts have everything they need in order to reach you.

So what information should you include on your business card?

Business Name & Logo: Remember that your business card is an advertisement for your small business, not for you the individual, so ensure that the business name and logo is the main focal point of the design.

Name & Position: If you are responsible for a number of different aspects of the business, try to think about the people who will be receiving the card and the reasons they are most likely to be contacting you and decide on the most appropriate title from there.

Email Address: In our digital world, people are often more comfortable sending a quick email enquiry than they are picking up the phone to chat.  This makes your email address a vital piece of contact information.

Phone Number: Although people are less likely to use it these days, including a phone number on your cards will add credibility. One phone number is enough. 

Website: These days, it’s not unusual for people to go online and gather information about your business before making contact, so your website address is an essential addition that should not be overlooked. 

QR Codes: An optional extra is the QR code. It’s a great way to link people to more detail about your company as well as keep your business card relevant and show you are up with the latest technology.

Speak to the team at Kwik Kopy for advice about what can work best for your business card as well as further information on powerful and effective business card design. 

The Difference between Rights Managed and Royalty Free Images

RIGHTS FREESelecting an appropriate stock image for your blog, marketing collateral or advertising material should be a simple and inexpensive task – however, there is one major landmine you need to consider before buying the first image you see.

Image licensing adds another layer of complexity to the selection of a picture, making it a potentially time consuming and pricey task without first knowing the difference between rights managed and royalty free images. 

What is the difference? Rights managed vs royalty free images.

Rights managed and royalty free are the two most common licensing models in stock photography. There is a significant difference between the two, which is important to understand to ensure you are choosing the right license to suit your needs.

For small businesses trying to engage customers and prospects through blogs and content, images are a crucial element that can’t afford to be ignored. If the image is relevant, it will add richness to your content and better engage readers.

So what does each term mean?

Rights managed images require a onetime charge only; however this does mean that you can only use the image once. Rights managed images also allows you to purchase the image with either an exclusive or non-exclusive copyright agreement. However, if the purchaser wishes to use the image for multiple projects, the image will need to be re-licensed. For example, if you use a rights managed image for your business cards, but want to also use it for your corporate brochure, a new licensing agreement will be required to outline the details of the use of the image for the brochure.

Royalty free images are often misinterpreted as free images, which is not the case. Royalty free allows the purchaser to use the image multiple times, for multiple uses and with very few restrictions. For example, you could use the same image on your business cards, corporate brochure, website and banner, without facing any additional charges.

Weighing it up – the pros & cons

The biggest pro of rights managed stock, is the assurance of high quality images. Rights managed stock offers a much wider variety of images, meaning that you are not obligated to filter through pages of poor quality images in order to get to the better quality ones. Rights managed stock also has tracking, which protects the purchaser from re-use and lets them know ahead of time if there is any conflict or concern. Rights managed stock is generally more expensive and while the quality is higher, overall there is a smaller selection to choose from.

A significant pro when using royalty free images is that there is only one, fixed cost, which allows unlimited use of the image. The price of the image varies depending on image size required, meaning web images that are 72dpi will cost less when compared to larger print images of 300dpi. However, due to the non-exclusivity of royalty free images, chances are your content won’t be the only one with that image. Images that are newly released, or that are particularly popular, can tend to oversaturate the market.

Which one should I use?

Depending on what you intend to use the image for, will help determine your licensing selection. If it is for personal use (i.e. an invitation, family blog), then a royalty free image would be the best choice for you. However, if you are going to be using the image as a part of your branding, to build your company image, a rights managed image would be best, to ensure no other company uses the same image and detracts from your brand.

By understanding the difference between these two licensing models, you will be better able to make an informed decision as to which option is best for you. When you purchase from an online stock photography site, you have both options available to you, allowing you to pick the most appropriate option to suit your needs. You may pay more to use a rights managed image, however depending on the situation, the extra money may be worth insuring exclusivity of the image and covering yourself against any legal issues.

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What is large format printing?

Large_Format_ebookIf you’ve ever felt like your business is fading into the background, then large format printing is for you.

When it comes to getting each customer’s attention, so much of your business credibility relies on the quality of your materials and not just the materials that you hand out to customers, the bigger stuff too.

Large format printing includes all of the larger style marketing products including:

  • Posters
  • Trade show banners
  • Special event advertising
  • Vinyl wall paper
  • Weather resistant signage
  • Window display signage
  • Office decor
  • Car decals
  • Indoor signage
  • Canvas printing
  • Outdoor banners
  • Adhesives
  • Printed Textiles
  • Acrylic printing
  • Aluminum printing
  • Exhibition signage
  • PVC printing

Whether you’re looking solely to market your business, or you want to bring your office building to life, large format printing can transform the look of any space with true to life colours and durable materials that will definitely attract attention.

large format_xmasHelp your clients beat the Christmas rush

Now might just be the perfect time to remind customers and prospects of what you do. What better way to spread the word than with large format printing.

For example, posters and banners are perfect for displaying your ‘festive theme’ promotions or advertising specials to give business a boost in the lead up to Christmas.

If you’re looking for tips on making the most of large format printing options for your business, Kwik Kopy has a terrific eBook ‘Making Your Brand Bigger with Large Format Printing’ that contains plenty of tips, including:

  • How to make your logo look amazing even when it’s massive
  • Tips on attracting customers
  • Information on all the latest innovations for branded promotions and much more!

Download your FREE eBook or call the team at Kwik Kopy to find out more about how large format printing can get your business noticed.

Introduction to Web Analytics

WEB ANALYTICSMeasuring and analysing digital marketing activity has evolved in recent years, from a nice to have, to an essential business tool. Web analytics can be confusing and a little daunting at times if you are unfamiliar with the systems, terminology and software.

Understanding what it is and why you need it will help you to better track and analyse the success of your activity online. 

What is web analytics?

The official definition of web analytics from the Digital Analytics Association (DAA) is, “the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing Web usage”. It studies visitor, traffic and navigation patterns to determine the success of a website.

Web analytics are much more complex than a lot of people realise. To many, it is about how many visitors or page views a website receives. However, it actually extends beyond this and moves into creating accountability around business goals through the correct measurement and analysis.

Why does my business need web analytics?

1. Measure and Maximise ROI

All successful businesses have SMART goals that are specific and measurable. In order to provide a correct and accurate measurement of digital marketing activity Web Analytics is needed to determine the return on investment (ROI) of that particular activity. By using these measurements and insights, an organisation is able to refocus where the digital marketing budget is being spent, to exploit the maximum ROI.

2. Target your Marketing Activities

The insight from web analytics helps determine how an organisation’s target market is engaging with its digital initiatives, allowing marketing activities to be more targeted based on these insights.

3. Reveal Revenue Enhancing Opportunities

Web analytics helps to determine trends in a particular product or service, and how best to utilise those products or services.

4. Optimise Conversions

Web analytics is the primary method for understanding how your website is being found and engaged with. It provides insight into how you are converting and/or losing visitors. This enables you to develop strategies to maximise your conversion rate.

5. Reduce Offline Costs

Web analytics provides you with opportunities to improve the efficiency of your online support, which contributes to a significant drop in offline costs.

Tools of the Trade

Selecting the right web analytics tool for your business is vital to your online success. There are various platforms you can choose from, so we have rounded up the best web analytics tools around to help ease the process. 

1. Google Analytics

Google Analytics is the most commonly known and widely used web analytics program. Many users of Google Analytics simply use it for tracking the basic stats on their website. However, Google Analytics can generate up to 85 different reports that can help you to analyse all possible data about your website traffic.

Key features of Google Analytics:

  • It is a free service
  • It can be used for Marketing-based analysis
  • It provides excellent graphical representation of data
  • It allows users to create and save custom reports
  • It lets you choose which metrics you want to track and which categories to analyse further
  • Event tracking – allows you to track and analyse specific, click triggered actions

 2. Clicky

Clicky is a real-time web analytics tool that is becoming increasingly popular. With features that set it apart from Google Analytics and other top players, it’s no wonder.

 Key features of Clicky:

 Real-time data

  • Intuitive dashboard
  • Accommodates social media (Twitter analytics)
  • Allows for WordPress integration using a plugin
  • Spy View – lets you observe what current visitors are doing on your site
  • There is a mobile version available

 3. Woopra

Woopra is a fast developing web analytics tool that offers an impressive package of advanced features, which are easy to learn and implement.

Key features of Woopra:

  • Real-time tracking
  • An easy to use live interface
  • Able to monitor multiple websites simultaneously in a tabbed window
  • Dynamic labels – automatically label individual visitors using customized filters
  • Instant messaging – chat with your audience

As more and more businesses move online and focus their marketing activity through digital channels it is almost a necessity to have a web analytics program and profile setup. When it comes to deciding which tool to use it’s best to consider your business goals and choose a program with features that will best support the storytelling of your activity.

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Christmas Cards & Calendars

Christmas cardsThe festive season is a great time to spread some cheer and what better time to reach out to your customers than with a Christmas card or calendar

It’s a chance to show that you value their business, thank them for their loyalty as well as an opportunity to promote your brand.

In fact, there’s nothing like a bit of festive networking to build working relationships. But don’t limit yourself to sending Christmas cards and calendars to your customers alone – think about your suppliers too. 

Here are three reasons why sending Christmas cards and calendars are good for business:

  • It’s a chance to keep in touch with your customers, prospects and suppliers
  • It reminds customers, prospects and suppliers of who you are and what you do
  • Gives you an opportunity to keep your marketing lists up-to-date

Christmas Cards

You can choose the perfect design from our Christmas card gallery and incorporate your logo and business name. Alternatively, you may choose to speak to a designer about customising a card that truly reflects your brand.


Let’s not forget that technology has also changed the way we communicate and for some, the less traditional eCard will be the way to go. You can still create a bespoke eCard and it’s an effective way of spreading your festive message quickly and efficiently.


Finally, remember that if you want to stay in touch with your customers beyond the festive season then you might want to consider a branded calendar.  It’s the ideal gift to ensure that your brand stays in front of your customers, prospects and suppliers every day of the year. 

For the perfect branded Christmas card / eCard or calendar suited to your business, speak to the team at Kwik Kopy today and who knows  you could find yourself arriving back to work to a flurry of orders in the New Year!

Colour and your Business Identity

COLOURColour plays an important part in creating your business identity. Like all elements of your brand, the colours you choose need to do more than reflect your own personality – they also need to resonate with your customers.

One of the many benefits of working with a professional designer is that they will be well-versed in the impressions conveyed by different colours and colour combinations or palettes.

If you’re in a well-established industry then your colours should broadly conform to the spectrum used by others in your category, because your customers need to instantly recognise that you’re a player. At the same time, you need to differentiate your brand from your competitors, so the colours you choose need to help communicate your selling proposition: affordable or high-end, cool or conservative?

Fortunately, colour has been heavily researched in all kinds of fields, from fashion to floristry, architecture and graphic design, the common perceptions of what  individual colours communicate tend to be fairly similar across demographics and cultures, though the appeal of those messages varies widely, reflecting the trends of the time.  

Here are some basic explanations of what colours communicate:

  • Blue: Intelligent, cold, calm, loyal, aloof
  • Red: Physical, hot, energetic, passionate, intense
  • Yellow: Emotional, warm, bright, exciting, friendly
  • Green: Natural, balanced, peaceful, equality, fresh
  • Orange: Playful, warm, enthusiastic, welcoming, affordable, fun
  • White: Spiritual, cold, clean, pure, efficient
  • Black: Powerful, cold, secure, authoritative, sophisticated

Remember that out-there colour palettes can date very easily, so small businesses should try to choose no more than two main colours. You’ll also find that one or two colours are easier to apply consistently and should feature across all your marketing materials and your company website.

Once you’ve found your colours, remember to stick with them as they are now an essential part of your branding.

For help choosing a colour palette that makes the right impression for your business, speak to the team at Kwik Kopy.

Why Videos Are a Must for Small Business

videoVideo has become an increasingly powerful part of the modern business world. Studies show that video not only increases the amount of time people spend on your business website but that they are also likely to buy more.

Video gives you a chance to build trust and might be an easier way for you to explain what you do rather than in text alone.

To achieve the highest possible engagement for your business, you need to create videos that are short and upbeat and say all they need to in less than two minutes. This makes your business video easily shareable, opening you up to a larger number of customers and prospects making their way directly to your website.

So we know video works but just what content should a small business include? Here are three ideas to get you started:

  1. Company value proposition: Video is a great way to make a deeper connection with some of your audience because they’ll get to see and hear you. You can use video to quickly and clearly explain the benefits of what you’re offering to prospective customers.
  2. Customer testimonials: Video can bring customer testimonials to life making them even more credible to other customers and prospects.
  3. Video tutorials: If you have key questions that customers and prospects ask you all the time you can create a short video for each question demonstrating the answer. You can also use video to help customers understand more complex topics.

Video lets each visitor view and gain insightful knowledge into your business and creates a connection with you before you’ve even met.  As an added bonus, it makes your business more visible in search engines, with video content ranking really well on Google.

With so many people preferring to consume content in video format instead of regular written content, why not  speak to the team at Kwik Kopy about creating an engaging video for your business.


Top Uses for Canvas other than Photos

CANVASFor a lot of people, when they hear the words ‘canvas prints’ they instantly conjure up thoughts of happy family photos adorning the walls of living rooms across the country. 

Canvas prints are actually much more versatile and can be used for a number of functions, particularly in small business, which go beyond the traditional family portrait.

Here are our top innovative ideas on how to best use canvasses in your business.  

  1. Do you have a set price list for the services you sell that aren’t already on display? You may have a brochure with prices, however, it is always important to have a visual aid for your customers as well. You can hang it on the wall, or prop it up in an art stand.
  2. Decorating the office space has been proven to boost team morale. Forget about printing photos, why not include motivational quotes to inspire your staff and  customers? If you want to get really fancy you could also print the company mission statement or a phrase that expresses your company values to act a reminder reminder of the company’s purpose.
  3. Catch people’s attention by printing your advertisements on canvas rather than paper or cardboard. You might want to promote a special offer, or a particular campaign. A large sheet of canvas with your message is sure to get the attention of passers-by.
  4. If you are looking for a way to spruce up your office or store, there are a lots of ways you can utilise canvas prints other than just photos. You could also print your favourite pattern, art piece, vintage poster, street signs or branded images.
  5. Chalkboards are all the rage at the moment and act as an alternative to a traditional whiteboard. Try painting a canvas board with black chalkboard paint or have a canvas printed entirely in black. This could also work for your cafe menu if your meal selection alternates based on seasonality of food.
  6. For something a bit different and abstract, cut out a pattern into the canvas to create a stencil-style artwork. Print or draw the basic pattern onto the canvas first, then use an exacto knife to cut out the shapes. Alternatively, for something more three dimensional, you could cut out canvas shapes and attach them to a canvas board, for art that really stands out.
  7. A vision board has always been a staple for successful business owners as it acts as a visual reminder of your goals and directions. Create a vision board using the images that inspire or motivate you to achieve your goals. It’s particularly useful when you’re just having one of those days to help you get back on track and focus on the bigger picture.
  8. Turn a canvas board into an office organisation station. Attach some pegs, hooks and a few pockets and you have somewhere to keep office stationery. 

So as you can see, from decoration to practical uses, getting creative with canvas opens up the doors to a number of different uses in your office space or business.

Don’t be afraid to think outside the box and if you would like some advice or more ideas, call the team at Kwik Kopy and we will be happy to help out.

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Marketing Goals vs. Marketing Objectives

GOALSIsn’t it always typical to have a brainwave on some idle morning? All of a sudden a brilliant idea for a new marketing ploy or a shiny new advertising campaign comes crashing in, prompting you to rush for the closest piece of paper to scrawl it down?

Of course, a constant stream of new thoughts is the fuel for small business. However, these new ideas are also one of the key barriers that keep you from achieving your ‘bigger picture’ goals.

It’s all in the planning, the logical planning that is. To really be successful in achieving your business goals, it’s essential to have a focused marketing plan with clearly defined marketing goals and objectives. Typically, goal setting is used across all aspects of the business, from operations and management to business development and HR. However, for a marketing plan, you need to adopt and extend upon the business goals, as these will provide you with the direction on how your marketing goals should take shape.

Setting Goals

To begin with, it is critical to ensure your marketing goals support your business goals. The best place to begin is to take a look back at your business’ strategic documents. These include:   

  • Mission statements
  • Financial goals
  • Long-term business goals
  • Short-term business goals

Your goals should be general statements about the direction you want to take your business in. These general statements should be based on two things – either improving your weaknesses or building upon your strengths.

For example, these goals might be to increase sales, grow market share or reach a new customer base. Essentially, you need to establish strong goals like this and then support them with logical objectives to help achieve your business outcomes.

Defining your Objectives

Your marketing objectives should clearly define what you want to accomplish with your marketing activities. When establishing effective marketing objectives, it’s important that they are specific, measurable, achievable, realistic and time specific. This is considered the ‘SMART’ approach and enables you to place hard numbers and milestones against your objectives. This makes it easier and simpler to measure the success and streamline your thoughts.

Next, it’s time to make sure your objectives articulate the importance of your marketing. This is when you can show off to your peers how the organisation will benefit. Objectives offer benchmarks to measure progress and help determine future marketing efforts. Just make sure you’re ‘SMART’ about it!

  • Specific – are your objectives precise enough to tell us exactly what you want to achieve?
  • Measurable – are your objectives quantified? Do you have a number to work towards? For example, increase sales by 20% or increase average spend to $70
  • Achievable – are your objectives reasonable? Can you and your team honestly achieve them? 
  • Realistic – do you have the right resources or correct facilities to actually achieve the objectives?
  • Time Specific – when are you going to achieve these by? Set a timeframe for when each objective can be completed.

 Mapping your goals and objectives to your business goals

A simple way to ensure your marketing goals and objectives line up with your business goals is to use a simple matrix. This clearly and visually lays your roadmap to achieving your business goals. For example, a local vet surgery wants to drive brand awareness, increase sales and grow market share so their objectives would be set out accordingly:

Business GoalsMarketing GoalsMarketing Objectives
Introduce new range of servicesDrive brand awarenessIncrease brand awareness of new product offering by 20% by 30th June
Increase salesDrive new enquiriesIncrease new enquiries by 15% by 30th June with launch of new website
Increase market shareIncrease customer retentionIncrease repeat purchase of existing customers by 30% by 31st July with a loyalty program

No matter what size the company, all businesses need to have clear marketing goals and objectives to ensure its success. A well thought out plan not only helps focus your goals, it can be the best tool to reign in, simplify and structure the hundreds of ideas that race through your mind. Defining SMART objectives allows you to define attainable and timely marketing activities that you can track and measure.    


Top 10 Most Iconic Brand Logos

What do McDonalds, Coca-Cola and Starbucks all have in common besides food ingredients? They all rank as three of the most iconic brand logos in the world, which have not only lasted the distance, but have also been permanently etched into our national psyche.

The vibrant golden arches of McDonalds, the youthful cursive script of Coca-Cola and the green siren of Starbucks prove the importance of designing quality, well thought out logos right from the beginning. Creating logos with longevity requires ongoing refinements to ensure their relevance in a modern age. Let’s take a look back at the evolution of the top ten most iconic logos.

1. WWF (World Wildlife Fund)

The WWF black and white panda has become an icon not just for WWF, but for the conservation movement as a whole. The panda was designed in 1961, inspired by Chi-Chi, a giant panda who had arrived at the London Zoo. It was originally drawn by the artist Gerald Watterson and has undergone three transformations to become what it is today.

Article 3 - WWF Logo Evolution

The first logo, in 1978, saw the panda simplified, yet still looking much the same. The second, and most significant, was in 1986 when it was simplified once more and WWF was included below it. Most recently, the font for WWF has changed to be softer and bolder.

 This logo has the “cute” appeal working in its favour, while maintaining simplicity and modernity. It has, despite its evolutions, remained identifiably consistent over time. The use of the black and white, with the appealing, strong black eyes creates a recognisable symbol that breaks language barriers worldwide.

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2.   McDonalds

 Article 3 - McDonalds Logo Evolution

The “Golden Arches” are an easy identifier of the McDonalds brand. It is arguably, one of the best recognised brands in the world. The arches and colours have stayed consistent, with different slogans ‘I’m Lovin It’ and the name ‘McDonalds’ in different places (middle, below) over the years.

The McDonalds logo is distinctive, memorable and simple in design. The colours used (red and golden-yellow), represent boldness and power and are also known to evoke hunger according to colour psychology.

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3.   Coca-Cola

The Coca-Cola logo is an excellent example of one that is timeless in design. This logo is one of the most recognised in the world much of this owed to its consistency.

Article 3 - Coca Cola Logo Evolution

Originally designed in 1886, the basic Coca-Cola logo has persevered for the past 127 years unchanged. While this logo uses a fancier font than the others, it still manages to maintain simplicity and the contrast and boldness of the red and white make it instantly recognisable.

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 4.   Apple

Article 3 - Apple Logo Evolution

This famous icon is not the first logo that was designed for Apple. The first design was in fact a detailed drawing of Isaac Newton sitting under an apple tree, the complexity of which Steve Jobs blamed for the initial slow sale of Apple computers. This led to the design of the logo we all now know and love, which was created by Rob Janoff.

 The Apple logo is again a very simple, yet memorable and identifiable logo. It works well in colour, monochrome, or with a gradient as it is often seen. While it has changed over the years to keep up-to-date and stay modern, the basic silhouette has remained the same unforgettable icon to this day.

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 5.   Nike

Article 3 - Nike Logo Evolution

The ‘swoosh’ in the Nike logo is unrelated to the company’s product and purpose. However, it is instantly recognisable and versatile. It follows the general rules of simplicity, and has become an urban style icon across the globe. The one dimensional image works well in any colour, which the brand has taken advantage of. Since 1971, the word ‘Nike’ has been included and excluded, the font has changed, but the ‘swoosh’ has remained consistent and a favourite worldwide.

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 6.   Starbucks

Article 3 - Starbucks Logo Evolution

The siren figure has been a part of the Starbucks identity since it launched in 1971. Originally, the full body of the siren was included in the logo with the company name in a circle surrounding her. However, striving for simplicity and modern appeal, the logo has evolved to simply feature her face, which is warm and inviting. Although she is female, the colour use makes the logo neither too feminine, nor too masculine.

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 7.   Google


Google’s logo was designed by a programmer rather than an artist or designer (perhaps this is the reason it breaks numerous logo design rules). It uses colours that clash, serif font and a drop shadow, which was only recently removed.

Article 3 - Google Additional LogosThe company logo and design also filters through to the numerous applications Google owns. The other applications (i.e. Gmail, Chrome, Google+), all have an identity of their own while simultaneously reflecting the master logo by using a consistent colour palette. The Google logo is also incredibly versatile and interactive, with the homepage logo continuously updated based on themes, since 1999.


Image credits: Google apps:


8.   Mercedes-Benz

Article 3 - Mercedes Logo Evolution

The modern version of the Mercedes Benz logo is a simple, clean three point star inside a circle. The three point star is symbolic of the brands domination of land, air and sea. The logo is silver (unless printed black), which is a colour that is typical of the brand since 1934.  The original logo in 1902 contained the word Mercedes inside an oval, and over the years, it has evolved to the sleek logo that we see today. There is much consistency between the logo and the brand, as it represents the core values of Mercedes, exclusive quality and shimmering allure.

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 9.   Amazon

Article 3 - Amazon Logo

Amazon is again a brand that’s instantly recognisable. Not only is it simple and one dimensional, it also contains clever hidden messages. The arrow points from the A to the Z, representing the fact that they sell everything “from A to Z”. The arrow also curves down to create a smile, representing a happy shopping experience. The colours are kept simple with black, representing dominance and orange meaning happiness and pride.

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Article 3 - Playboy Logo Original 10. Playboy

 The bunny head has come a long way since the first logo, which was a detailed drawing of a Rabbit in a tuxedo. This was chosen for the humorous, sexual connotation and because it was frivolous and Article 3 - Playboy Logo Currentplayful.


 Through a clever marketing strategy however, the frivolous, adolescent idea of the rabbit was transformed into a sleek representation of style and sophistication. The rabbit head is simple, one dimensional and solid black. So distinctive in fact, that the company’s Chicago office once received a letter addressed only with the logo.

Image credits:[term]=playboy%20logo&filters[primary]=images&filters[secondary]=videos&sort=1&o=4

To really create a logo with longevity it’s best to follow in the footsteps of the greats. A great logo follows the same basic design principles of functionality, individually, minimalism and symbolism. Google has of course broken some of these rules and succeeded, however, that is a very special and rare case.



What is Web2Print?

Woman in armchair with laptopWeb2Print, also known as remote publishing and print e-commerce, is an ideal way for small businesses to gain more control over their printing needs.

Web to print gives you more flexibility and allows you to interact with your print materials in a whole new way.

You Are In Control

Web-to-print software – in our case Zenith – is accessible via any web browser, so you are able to log in on any computer and access all your print materials any time of the day or night. The software allows you to edit previously printed documents or upload any PDF to create new materials. You can order print runs from directly within the software and have them mailed to any address you like.

Smaller Print Runs Save You Money

With web to print solutions you have more freedom over the number of materials you can print, everything is stored in the system and you can select to print as many – or as few – items as you like, which saves you money, lessens the need for storage space, and minimises wastage – great for your bottom line, and great for the environment too.

Web2Print Features:

  • Compatible with all Major Web Browsers (Mac & PC)
  • Secure Access to all of your materials 
  • Multiple Users with Personalised Logins
  • Dynamic Content Editing
  • Instant Online Proofs
  • Reporting and Tracking
  • Multiple Shipping Address
  • Easy-to-Use Intuitive Interface
  • No Software to Install
  • Dual Back-up for guaranteed Data Protection

Read more about Zenith or speak to one of the Kwik Kopy team to find out if a Zenith Web2Print solution is right for you and your business.


How to Choose a Customer Relationship Management System (CRM)

Two Young Women in Front of the Computer Talking --- Image by © Royalty-Free/CorbisYou’ve probably heard the acronym ‘CRM’ thrown around from business to business, but what does it actually mean? CRM stands for customer relationship management and allows businesses to manage relationships, the data and the information associated with them.

CRM software manages every point of contact with the customer, ensuring each customer gets the appropriate level of service and no sales opportunities are lost or overlooked. It automates and shares CRM related activities across an organisation, to improve how it interacts with its customers.

Using CRM software can help a business increase its revenues substantially. CRM allows businesses to provide products and services that exactly meet their customers’ needs and wants. They are able to offer far better customer service, and  are better able to retain existing customers and discover new ones. CRM also makes cross selling products more effective, and helps sales staff close deals more efficiently.

The goal of CRM is to help businesses use both technology and human resources to gather insight into customer behaviour, and the value that those customers represent. For a CRM to be truly effective, the organisation must first understand these two things in order to determine its customers’ needs and how best to service them.

In order for a business to determine how to turn its customers into assets, a CRM strategy is required. A CRM strategy should be built around the customers and be adaptive to the modern marketing environment. Building a customer-centric business requires companies to:

  • Establish clear and measurable goals
  • Align the business with IT
  • Invest in training for the end users of the CRM software
  • Allow CRM customisations to be dictated by the business goals, and
  • Measure and track results

 The real key to getting the most value out of your CRM is to get the buying and implementation right. However, many companies are uncertain of how to do it ‘the right way’, which means if you do, it will be a huge competitive advantage for your business. When selecting a CRM software program for your business, there are several key considerations, and questions to ask.

1. Check the features, options and enhancements, and see if they match with what you aim to achieve. It’s not necessarily about having the most ‘flashy’ features, but more about being able to mould it to suit your business processes.

2. Judge the software on what it will cost over its full lifetime, and consider how much customisation is required, as each customisation will increase the total cost. Failing to firmly grasp the cost process, can result in many nasty surprises down the track.

3. Ensure your CRM is user-friendly so that all staff will be able to use if efficiently, allowing for more effective implementation. It should be able to be used by your least tech-savvy staff, increasing their confidence and encouraging them to use it.

4. Make sure it will grow and meet the changing needs of your business. The CRM software you choose should be flexible and adaptable to change as your business changes. It may need to handle extra users down the track, or expand internationally. These types of possibilities need to be kept in mind. 

5. Check that the software will support all types of users, whether they are using PC or Mac, tablet or mobile device. Some businesses may want their customers to have access to the system, which needs to be taken into consideration.

6. Research whether the software has already been successfully implemented in your industry. A great place to start looking is your competitors, and what they are doing with CRM. Learn from them, mirror their success and avoid their mistakes.

7. Look at the different ways the software can be implemented, and weigh up the positives and negatives of each one. The best way is to ask the provider how they intend to implement it, and ensure that the development cycle fits well with your needs and expectations.

8. It is very important that the software you choose is easy to implement, and not too complex. Talk to the provider to determine how intuitive the software is, and establish how much long term support will or won’t be required.

The decision you make regarding the CRM software for your business, can have an impact on every single person in your organisation. In a world where relationships are more important than ever, choosing and implementing a good CRM system has enormous benefits for modern businesses.

Take the time to make an informed and careful decision and see how it can benefit your organisation.

SEO Essentials for your Small Business Website

businessman hand showing search engine optimization SEO

Search Engine Optimisation (SEO) is one of the most important things you need to understand in order to have a successful small business website.

It’s a set of tactics and practices to drive your website up the natural ranking in search engines for keywords that you want your business to be found on. 

These days most online website traffic comes from search engines, so it pays to understand a little bit about what it takes to get your business website appearing as high as possible in the search results.

Here are 3 top tips for improving your website’s SEO

1. Pick the Right Keywords – Selecting the right keyword or keywords to attach to your small business website can be tricky. You want to pick something that is common enough that your customers will be searching for it, but not so common that your business ends up getting lost in a sea of results. Think about what your ideal client is going to type into Google to find you and use this to create your list of keywords. These are the words that you want to include regularly in your content.

2. Make Your Meta Better – When you do a Google search, the results page gives you a list of websites to visit, but it also gives you two lines of information under each search result. Those two lines are your Meta description. Your Meta description should be between 150 and 160 characters, needs to include your keyword, and should have a direct relevance to the webpage.

3. Create More Inbound Links – Inbound linking is a very powerful way to increase your SEO. Every inbound link that appears across the internet gives your small business more credibility in the eyes of the search engines. A good way to start increasing your inbound links is to share links back to your products or blog posts from your social media accounts.

If you’re looking for SEO services, need help finding the perfect keyword to drive traffic to your website, or looking to create a powerful digital marketing strategy for your business, contact the team at Kwik Kopy today. 

3D Printing – What, How and What’s Next?

Article 11 3D PrintingChances are you’ve heard news reports and stories about consumer 3D printers and the goal of someday soon having a 3D printer in every home. This sounds like something out of a science fiction movie, yet while it is very fantastical, it’s also very much true.  In many ways it is already a reality, with global 3D printing sales at $1.7 billion in 2011 and expected to reach $6.5 billion by 2019.

3D printing offers a lot of potential for business owners and entrepreneurs, promising a more cost effective method of manufacturing. For consumers, manufacturing a much needed end user product using a 3D printer may in fact be much quicker than having to order it from overseas.

So how does 3D printing work?

Simply put, a 3D printer creates three dimensional objects, by building layer by successive layer (like a brick wall), until a complete object is created. The material that’s used is either metal or plastic, and the process of printing is usually based on a model that’s been designed on a computer.

The technology has actually been around for decades, having first been developed by Chuck Hull in the mid 1980s. Although, we didn’t actually hear the term “3D printing” used until the 1990s.

Who uses 3D printing and what for?

The limits of what 3D printers are capable of creating are vast and wide, with multiple uses across multiple industries. It has been tested that architects are able to print objects able to be used as part of the building process for industrial structures. There is the possibility of printing parts for aircrafts and other mechanical vehicles. There is also high potential for 3D printing to be an asset for the education, retail, manufacturing and other industries.

Probably the most incredible industry that if finding uses for 3D printing is the medical industry. The technology has already been used to make important medical parts such as hearing aids and braces, and can be used to make human parts such as hip replacements. The most astonishing use of all though, is that using human cells, a 3D printer is able to reproduce human organs, potentially eliminating the need for organ donors.

What lies ahead?

The future of 3D printing is still a little uncertain. But one thing that we can be sure of is that it is a massive game changer. That said, there are a few incredible possibilities that we may see in the not so distant future. While the next few years will see much of the same as now, beyond that there are some exciting developments that may come to fruition.

There are a number of new materials that will be introduced, meaning greater possibilities of what can be created, and at a much higher quality. This is likely to lead to a single machine using multiple materials, broadening the creative possibilities even further.

Some objects that scientists are predicting will be possible include leather, meat and other food items, weapons/guns, rocket parts, fashion items, liquid metal parts, and even a 3D printed moon habitat.

It is predicted that the cost of 3D printing will gradually lower, making the technology more accessible. This would result in a greater number of home users and hobbyists.

It would seem that the possibilities that 3D printing holds are limited only by our imagination. What once was possible only in sci-fi movies is now gradually becoming a part of our everyday lives, changing the world forever.

Paper Art from Around the Globe

Digital technology has long detracted from the idea of using paper as a medium for artistic expression. Despite these advances in technology we are still drawn back to the tangible, familiar and comforting canvas of paper.

Using paper as an art form actually extends beyond the traditional pen, pencil or paint. Paper art is multidimensional, flexible and intricate. We’re not just talking about origami or high school paper planes here… but marvelling at the cutting, carving folding and sculpting of paper to create incredible 3D paper sculptures.

Check out 5 of the most astounding works of paper art from incredible artists around the globe.

  1. Umi no Ue no Oshiro (A Castle On the Ocean ) – Wataru Itou

Article 10 Wataru ItouThis installation by Japanese student Wataru Itou was featured in Umihotaru in 2009. 

This masterpiece was completely handmade and took four years to complete. The finishing touches include electric lights and a moving train. 


Article 10 Bert Simons2. Paper Portraits – Bert Simons

The paper portraits collection by Dutchman Bert Simons, really brings paper to life through his incredibly realistic paper torsos of various men and women. Having used a photo to model the structure out of mesh, Bert successfully created paper replicas of his subjects completely out of paper.


3. Atomic Jellyfish – Bovey Lee

Article 10 Bovey LeeAmerican based, Chinese artist Bovey Lee creates masterpieces out of cut paper, such as the one pictured here. Having started her career in America as a painter in 1993, Bovey turned to the 3 dimensional world of cut paper art in 2005.  Her work now appears in over a dozen books, and she has created collections for Christian Dior, the Ashmolean Museum of Art and Archaeology, Oxford University; Hong Kong Museum of Art; BNY Mellon Corporate Art Collection; Fidelity Corporate Art Collection; Progressive Corporate Art Collection; and The Chinese University of Hong Kong. 


 4. Transparent God – Peter Callesen

Article 10 Peter CallesenDanish artist Peter Callesen’s large scale paper cuts are nothing short of magnificent. In fact they are absolutely mind blowing!  His recent works, including the one pictured here, deal primarily with white paper. While he loves working with A4 sheets of paper for much of his work, the large scale pieces are obviously an exception.  This piece uses a 350 x 450 x 170 sheet of paper, and is made purely from acid-free 140gsm paper and glue.


Article 10 Allen and Patty Eckman 5. Every single sculpture by Allen and Patty Eckman

It’s hard to believe this large, incredibly detailed sculpture is made entirely out of paper. American artists (and husband and wife!) Allen and Patty Eckman, combined their talents and took paper art to a whole new level.  Their sculptures are focused around Native American culture, inspired by Allen’s great-great grandmother who was a Cherokee. The couple’s work is now on permanent display at Booth Western Art Museum in Cartersville, GA.


The amount of incredible artists from around the world, creating masterpieces and pushing the limits with the humble piece of paper is truly inspiring. Going back to traditional mediums and using simple materials such as an A4 piece of paper, large scale paper or pages from magazines or books can really produce amazing effects. 

In all cases these artworks bring new life to paper as a medium and celebrate the imagination and talent of these amazing artists.