As a new business or startup, breaking out into any industry can seem impossible. Convincing your local (or digital) community that they need your service or product isn’t easy, especially when you already have a host of big name competition in front of you. But one great way to attract attention (that is, if you do it properly!) is with a printed poster.
So how do you design a compelling printed poster? There are good posters and bad posters. Posters for films, events and posters for clothes sales. Your printed poster design is shaped by the audience you want to reach, the product or service you want to sell, and the vibe of your brand.
We’ve collected some great posters as examples for 4 different types of posters, so you can get a fresh batch of inspiration for your next poster design session.
Why Do You Need A Printed Poster?
Let’s start with the obvious – why use printed posters to promote your business? It’s not just about putting something colourful up on a wall or social media page. It’s about communicating your brand’s message to the public, and giving you a permanent area to showcase what you offer.
Well-designed posters drive interest to your business and serve as the foundation for building your business’ authority. With just a single piece of paper or image, you can connect with your audience, promote your product, and start existing as a business in the public eye.
4 Printed Poster Design Possibilities
Now that we’re clear on exactly why we need posters in our lives, let’s dive right into the best types of posters available out there, and how they work.
1) Typographic Posters
It’s not always simple to cram all the necessary information in a single poster, without it starting to look like an essay (and who wants to read that?). In cases like this, you might want to stick to a typographic poster, in which the message is delivered in a unique and exciting way.
This can be done by playing with the text, the words themselves, and finding a new way to present them. This way you end up combining both the message and the design without sacrificing either. But be warned: this style probably takes the most creative mind out there to pull off.
2) Photo-Centric Posters
You know what they say: a picture is worth a thousand words. Designing a poster doesn’t always have to involve creating a new image from scratch. If it’s relevant to your business or industry, why not just build off of a cool, awesome, or intriguing photo?
By using a real photograph that has been edited or played with, you imbibe your poster with a certain humanness that can’t be easily replicated otherwise.
3) Graphic Posters
In some cases, text couldn’t matter less; your ability to express your message or business can be summed up in a great graphic or design.
By minimising the text and emphasising the graphics, businesses can promote products, events, movies, or services, without forcing your audience to stop and read the message. It’s a great way to create that instant connection for audiences on the go.
4) Minimalist Posters
When it comes to minimalist posters, it’s all about practicing the saying, “Less is more.” Make the most of the whitespace, and emphasise the parts of the poster that do have text or graphic by minimising how much is on the poster.
If you want to draw in the young, hip, and millennial crowd, minimalist posters are always a safe way to go.