With the end of the year rapidly approaching, it’s time to turn your attention to promotions that can help give your business a boost. As we reach the season for gift giving, a festive theme lets you have some fun with your marketing campaigns. Giving your targets something tangible in the form of print promotions can help your business stand out from the crowd. Think direct mail campaigns, flyers, postcards, posters, banners, and more to lift the profile of your business and promotions.
Print advertisements are also highly effective when it comes to turning prospects into customers. So, as we countdown to Christmas, here are some print ads that we think will inspire you!
It’s never too early to be the star attraction
Print ad: IKEA
IKEA shows that it’s never too early to use a fun festive theme in your marketing campaigns. This print advertisement by Portuguese agency TBWA showcases effective creative to promote a pre-Christmas sale.
Sweet festive marketing
Print ad: QUALITY STREET
Chocolates are the perfect last-minute gift at any time of the year. Quality Street cleverly puts their brand top of mind with this fun print ad that sees their chocolates spread out to form the shape of a reindeer’s head.
Beware of the dog Santa!
Print ad: PEDIGREE
We head to Denmark next, where agency TBWA Copenhagen developed this print advertisement for dog food brand Pedigree. This fun creative shows it’s not just the postman that has to watch out for four-legged friends with this ad warning Santa that he may encounter a few dogs on his trip down chimneys at Christmas time.
Santa Claus is coming to town
Print ad: COCA-COLA
Coca-Cola have featured their cans in plenty of successful promotional campaigns and the festive season is no exception. Sometimes the simplest ideas are the most effective, as demonstrated by this print advertisement which sees Coca-Cola transform one of its cans into an abstract image of Santa.
Christmas gift face
Print ad: HARVEY NICHOLS
British department store, Harvey Nichols are famous for their engaging Christmas ads and promotional campaigns. This clever print ad by London-based communications agency adam&eveDDB, shows customers that they can avoid their loved ones having Gift Face this Christmas by shopping for the perfect present in their store.
Less is more with Dulux
Print ad: DULUX
Dulux is another brand well known for creative marketing campaigns and this print ad is a perfect example of this fact. The company shows that ‘less is more’ when it comes to getting your customers to notice you. This advertisement cleverly uses its paint to create a simple outline of a Christmas tree which conveys a Happy Christmas message to customers.
Sharpen your promotions
Print ad: PUBLICIS SINGAPORE
This Singapore-based ad agency took time to wish clients a happy Christmas and promote their services with this advertisement. An eye-catching image of a Christmas tree has been created from a sharpened pencil, which also features the engraved text ‘Every good idea begins with a pencil’.
Christmas pizza party
Print ad: DOMINO’S PIZZA
The festive season is an opportunity to think outside the box when it comes to your promotions, as demonstrated by Domino’s Pizza in Mexico. Their print campaign features one of its pizza slices cleverly portrayed as a Christmas tree!
Deliver the right message
Print ad: FEDEX
Christmas trees are a popular image for festive promotions and it never seems to get old. The holiday season is a busy time for FedEx as they deliver packages to people right across the world. This effective print ad sees boxes stacked up to create a Christmas tree and delivers the right message to customers.
Absolut – good times with your Christmas promotions!
Print ad: ABSOLUT VODKA
This time of year is the perfect opportunity to get creative with Christmas themes for your business marketing and promotional campaigns. Vodka brand Absolut reminds us that it’s never too early to get the party started with this print advertisement that sees one of its bottles dressed as a Christmas tree.
For festive promotions that help get your customers in the holiday spirit, speak to the team at your local Kwik Kopy today.
Images source: https://www.fespa.com/en/news-media/features/top-20-christmas-print-adverts-from-around-the-world
