Promoting Your Business

• Promoting small business
  08/07/10

  The best promotion is, and always has been, self-promotion. But it needn't be shameless and tacky like some B-grade starlet.

• 5 reasons why you need a website
  08/07/10

  Like it or not, the 21st century is the digital age and if you're not online, well, you might as well not exist. There's no excuse for your business not...

• Advertising 101
  08/07/10

  It may be a cliche but it's also a truism in the business world: you have to spend money to make money. Advertising is a necessary evil.

• Got a big message?
  08/07/10

  For use at exhibitions, special events or even in the office, Kwik Kopy's large-format printing options are sure to draw all eyes to your promotion.

• Guerilla marketing
  08/07/10

  Guerilla marketing, when applied correctly, can have a revolutionary affect on the image and positioning of a business.

• Getting brand cut through?
  08/07/10

  Modern life is filled with brands and perceptions of the brands we choose often far outweigh the actual product or service experience.

• Always something there to remind me
  08/07/10

  The biggest conundrum facing most marketers is how to cost-effectively achieve ongoing brand visibility and, ultimately, bring in the sales.

• A tutorial on newsletters
  08/07/10

  With the number of catalogues, newsletters and brochures flying through mailboxes daily, it's essential that yours stand out.

• Gifts that keep on giving
  08/07/10

  Retaining loyal clients is a necessary part of maintaining your company. These clients are the ones that will keep coming back to use your services.

• Printing's place in the digital world
  08/07/10

  Although emails, iPhones and eBay may seem to rule our lives, don't let your strategy for print-based marketing fall by the wayside.

• Best in show
  08/07/10

  Trade shows and exhibitions are a great way for you to expose your brand to potential clients so be ready with banners, flyers and promotional materials.

• Play smart with effective promotions
  08/07/10

  When it comes to promotional products, 'clever' and 'handy' are the two most important words you should remember - not just 'free'.