Kwik Kopy Australia, leading provider of graphic design, printing and marketing services, is proud to partner with Australian Red Cross on its latest direct mail campaign.
The new direct mail campaign put together by Kwik Kopy design and print experts will promote further understanding of Red Cross’ humanitarian work amongst small and medium enterprises (SMEs) across Australia.
Over the past two years more than 30,000 Australian SMEs around the nation have made one off donations to those in need. Red Cross was keen to design a direct mail campaign that would appeal to these SMEs and encourage regular donations from organisations on a monthly basis as well as repeat one off donations.
This was a perfect fit with the annual Kwik Kopy Red Flame Awards which promotes great design throughout its network. Working on the Red Cross brief with the potential to help thousands of vulnerable people brought out the creative best amongst Kwik Kopy designers.
Judges from Red Cross had a tough time deciding a winner from the 20 outstanding entries and eventually decided to go with two winning designs.
“Through this initiative, the winning concepts allow us to raise money to directly assist vulnerable people here and overseas. All the Kwik Kopy designs submitted were of the highest standard and these efforts will now help Red Cross mobilise the power of humanity by starting a conversation with thousands of Australians.”Robert Ticker, CEO, Australian Red Cross
The Kwik Kopy designs feature an innovative COFFEE CUP promotion which captured the judges’ attention with its poignant message “for less than a cup of coffee a day, you can help Red Cross give shelter to a whole family in need.”
The judges also chose to use the special TAKE THE STEPS promotion which explains the value of each donation in terms of supporting vulnerable people and the services Red Cross can deliver to those in need.
Kwik Kopy Managing Director, David Bell says the partnership between Kwik Kopy and Australian Red Cross is a terrific fit.
“We are very happy to partner with Australian Red Cross on this project. As a B2B organisation we are well placed to understand the audience the Red Cross is trying to reach,” he said.
“The new direct mail campaign put together by Kwik Kopy design and print experts will promote further understanding of Red Cross’ humanitarian work amongst small and medium enterprises right around Australia.”
To donate to Australian Red Cross, call 1800 811 700 OR visit: redcross.org.au/coffee
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