Article by Peter Haydock, Print21, December 2006
There are currently more than 300 Australia franchise print operations under the banner the major players, Snap Print, Kwik Kopy and Worldwide. They aim to service the small to medium size enterprise marketing, a print sector variously estimated at between $2 Billion to $3 Billion and, between them, have around 15 percent of the business.
While the typical franchisee may seem to be at a disadvantage in terms of printing knowledge, what he or she does bring to the table is something more important – business expertise. Managing Director of Kwik Kopy, David Bell, says his organisation seeks out franchise operators with solid business credentials.
“Kwik Kopy operates on a business-to-business basis which means that the franchisee mist have the ability to communicate well and understand the way businesses operate”, says Bell. “That means they must be prepared to go out and seek their orders, to develop customers and grow them over time.”
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