What you get with the Kwik Kopy Franchise system
Franchise Package: What is Kwik Kopy offering?
Kwik Kopy is a flexible franchise model with amazing levels of support for Franchisees. Our Franchise Package includes:
- Allocated PTA
- Extensive Training
- Sales Support
- Marketing and Brand Strength
- Technology and digital capabilities
- General Business support
The Primary Trading area
Each Kwik Kopy Centre is allocated a location and marketing territory, known as a Primary Trading Area (PTA). This PTA is based on a business count and a geographical boundary. A defined PTA allows your Kwik Kopy Centre to focus on local marketing and sales activity to maximise the benefits.
Kwik Kopy is a flexible franchise model. Kwik Kopy provides extensive training on every aspect of Centre operation. Initial training consists of up to four weeks in Sydney and at least one week on-site prior to opening.
All store systems and procedures are fully documented in a set of proprietary manuals. Additional training for Owners and employees is provided via an ongoing training calendar, during biannual conventions, regular regional meetings and via specifically produced audio, video and print materials.
Franchise Sales Support
As a Kwik Kopy Franchise Owner you have access to a dedicated Area Sales Manager (ASM) who provides one-on-one local support to you on every aspect of your business. The ASM team’s primary focus
is to help franchisees increase sales and profitability. In the early days of your new business they will work with you side by side, to make certain that you are up and running as quickly and as successfully as possible. They then continue working with you to build your business.
As well as the specialist support available from the ASM team, Kwik Kopy Australia produces an annual financial benchmark profile, against which individual Centres may compare their progress. Areas of opportunity can be readily identified and Kwik Kopy works with Centres to improve their performance accordingly.
Exclusive to Kwik Kopy is THE ACADEMY sales portal, an online sales tool customised to your business. You will have all the tools you need in an easy to navigate format to allow you to successfully monitor your business performance and grow your sales each month.
This includes actual sales to budget information to tell you how you’re tracking at all times as well as a sales forecasting tool that predicts your likely sales results each month.
Continuous marketing is carried out to further develop Kwik Kopy brand awareness and drive sales.
Each financial year Kwik Kopy provides franchisees with an Annual Marketing Strategy Plan, documenting marketing activities for the forthcoming year.
The ‘Marketing Portal’ allows you to manage all your marketing activity online. From the interactive marketing calendar which allows you to combine your own local marketing activity with the scheduled national campaigns to the online ordering of all marketing activity, you have a ‘one stop hub’ to maximise the efficiency of your marketing and help drive sales for your business.
Brand marketing focuses on creating awareness of Kwik Kopy nationally and may use various media such as direct marketing, television, radio, outdoor and web.
Kwik Kopy also has a modern and effective website which provides a welcoming entry point for clients, generates interest and drives sales to Kwik Kopy Centres. A national PR strategy also helps to promote the brand nationwide.
Local marketing is used to help build awareness and sales in your specific marketing territory. All local marketing activities and options are also documented in the yearly Strategy Plan and you select the campaigns you wish to participate in.
IT Support & Systems
We use a sophisticated MIS (Management Information System) to operate the day to day business in a Kwik Kopy Centre. Our IT systems include a state of the art e-commerce solution (Zenith Web2Print) offering your customers the opportunity to work with you completely online.
To answer questions or to help solve any technological issues, our trained IT professionals on the Kwik Kopy Help Desk are at your service during business hours.
Our Production & Technology department is constantly investigating the market to ensure that we can provide advice on the different equipment and solutions that may improve efficiency of your business.
The group buying power ensures you always get a competitive deal. Kwik Kopy Australia has developed comprehensive digital and production workflow training so that your Centre runs as efficiently as possible.
Our Human Resources department can help you recruit and develop staff, to assist you to become OHS compliant and run training and development courses.
Besides our support team, Kwik Kopy has also developed a comprehensive intranet site called ‘InSite’, which is available 24 hours a day, seven days a week, offering technical advice, marketing and sales tips, franchise group news and many other helpful items.