According to a recent study by W3Techs*, more than 65% of websites don’t use a content management system (CMS). With content marketing having more of an impact for businesses than ever before, now is the time to focus on incorporating a content management system into your site.
The Benefits of a CMS
- Easy to Use
You don’t need to have any kind of formal training to use a CMS. No HTML or coding knowledge is required and if you have basic computer knowledge (since you’re reading this blog we’re guessing you do!) then you’ll be able to use a CMS with no issues.
- You’re in Charge
Because there is no complicated coding involved you’re free to add, edit or update information all by yourself, no need to call on another department or team for help.
- Saves you Money
A CMS will save you money because you can do it all yourself, but even if you are outsourcing content work to someone else, a CMS will save you money because it makes the entire process a lot more streamlined.
- Collaboration is a Breeze
Most CMSs allow multiple users to work on a site and many have features like workflows, permissions and approval chains to make life easier for everyone involved.
- Access your Data Anywhere
An online CMS means you can access your data anywhere there is an Internet connection, you don’t even need a computer, these days you can access your data from a smartphone.
- SEO Friendly
Your content management system will have built-in SEO tools such including keyword monitoring and sitemap.xml creation to help you manage your SEO and improve your search engine rankings.
- Future-Proof your Site
The Internet is dynamic and web standards are constantly changing. If your website is powered by a CMS then your site will automatically update as web standards change.