Whether you’re writing content for your website, creating flyers, or engaging with your customers on social media, every word you write is creating an impression about your business. Clear, concise, and well-written copy will convey professionalism, credibility and authority, but successful copywriting is about more than knowing your customer and your product.
So how can you make sure that you’re writing copy that wins?
- Identify your objectives. Before you begin you should ask yourself “What am I hoping to achieve?” Are you trying to direct customers to your website? Do you want to make a quick sale or are you trying to generate a lead that you can follow up later? Knowing what you’re aiming for will help you be specific and stay on track.
- Be Positive. Wherever possible use uplifting language. Use words like ‘can’ and ‘will’ and ‘always’ to create a helpful and positive image. Positive language will set the tone for your company. Eliminating negative phrasing from your copy will change the entire tone of your communications.
- Spell Check! Nothing can do more harm to your copy than a misspelled word or awkwardly phrased sentence. Your writing needs to build trust in your brand. Every word is helping your reader form an opinion about your business and an error could say I’m not careful and considerate about my business.
A great copywriter can create content for your business that is emotive, engaging and entertaining, all the while effectively communicating your core values and business objectives. To hire a professional copywriter for your business, or discuss with us how a copywriter can help you boost sales, increase trust and build brand awareness, contact the team at Kwik Kopy today.