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What is eCommerce?


EcommerceeCommerce is one of the buzz words you see on the Internet all the time – and with good reason.  It’s the industry term for being able to sell your products and services online 24/7.

You see, customer shopping habits have changed, with many preferring to purchase online – and an eCommerce solution is the perfect avenue for making your products and services available 24 hours a day, 7 days a week.

To learn more about what eCommerce is and see it made simple (and entertaining), check out the following video…

In Australia, 61% of consumers buy online as well as 55% of businesses. Yet only 45% of businesses have an online presence and only 27% accept online purchases.*

There are many reasons why today’s customers prefer to shop online, with the most popular being the time it can save them and the variety of goods and services they have access to. Customers can avoid the crowds and also easily compare prices online. It’s easy to see why an eCommerce solution is essential for any business with products and services to sell.

By making online purchasing available to your customers you are meeting their needs, which in turn can increase customer satisfaction levels. Allowing customers to access your products or services online gives them the flexibility they want, while giving your business a much broader customer reach.

With eCommerce you have a 24/7 business opportunity, where people can buy from you whenever they want and from wherever they want.  Customers and prospects can review your products or services after hours in the comfort of their own home, not to mention that your website can answer any questions they may have when they’re unable to reach you.

Offering your customers the option of purchasing your products or services online will provide them with all the conveniences they want and help your business reach its full potential. Make sure information is well presented on your website and offer easy purchase gateways and you are guaranteed to make a positive impression.

To discuss an effective eCommerce solution for your business, speak to the team at your local Kwik Kopy today.

*Source: Australian Bureau of Statistics and the Australian Communications and Media Authority (ACMA).

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