Content marketing is a must for businesses to connect to their target market in today’s busy online world, and social media can play an important role in helping you maximise your success. It offers the perfect outlet to test new ideas about your products and services and can also help you build strong relationships with your customers, which in turn can help improve your brand reputation.
The recommendations you can generate through social media also allow you to expand the reach of you business, adding another level to your campaigns to potentially boost your conversion rates. But to achieve this it’s important to know how to approach B2B social media in the right way.
It’s all about taking time to understand your target market so that you can talk about things that matter, and then you need to reach your customers and prospects on the social media platforms they are using.
Know Your Audience
When it comes to B2B, you have two potential audiences and it’s important to address both sets of needs.
1. You have to think about how you will communicate with decision-makers as your brand and this means thinking about the challenges each potential client is facing in their business and how your product or service can help them.
2. You also need to work out a plan to communicate with decision-makers as yourself, as the face of your brand and this means convincing them of your competitive advantage i.e. what is going to make your potential client (i.e. the decision-maker) purchase your product or service over your competitors.
Choose Your Platforms
Make sure you promote B2B content through your own networks and then explore the social media platforms that are a natural fit. LinkedIn, Twitter, Slideshare and Google Plus should all be considered and if your business lends itself to great images then you should be exploring Pinterest and Instagram too. These days, every small business should aim to use video where possible – as this is going to open up a whole new content avenue for you.
For help planning a strategic B2B social media engagement campaign, speak to the team at your local Kwik Kopy today.