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Top 5 Ways to Exceed Customer Expectations


How to exceed customer expectationsExceeding customer expectations is a great way to build brand loyalty and repeat business. But it’s not about telling people how great you are, it’s about creating memorable experiences that help build your reputation. If you want to make sure your customers keep coming back then check out our top tips for exceeding customer expectations.

5 Ways to Exceed Customer Expectations

  1. Put Yourself in Your Customers’ Shoes

It’s important to connect with your target market by keeping each customer’s interests at the centre of everything you do. Being able to display empathy and think of things from a customer perspective (and respond accordingly) will quickly earn customer trust and gain their loyalty.

  1. Make it a Team Effort

Use staff meetings to have regular discussions with your team about your customers. Exchanging knowledge about each customer account will not only help you deliver a strong effort but can make sure that your customers receive high standard of service consistently when doing business with you.

  1. Be Sure to Follow up

Call your customers to check that they’re happy with the product or service they purchased from you. Take time to learn more about their business needs and see if there is anything else you can help them with. If you receive a customer complaint, make a commitment to resolving the problem quickly and exceed expectations with a follow up call even after the things have been resolved.

  1. Become an Expert in Your Field

Show your customers that you’re an expert in your field and that they can contact you for advice about products and services, business solutions etc. Look for ways to add value in your customer service calls, promote your knowledge by joining relevant LinkedIn groups and contributing to conversations. You can even add value through creating blog posts or offering free eBook downloads to your customers.

  1. Go the Extra Mile

If you really want to exceed customer expectations then aim to do things that your customers won’t expect. Build a database of personal information such as their birthday or anniversary. Send out a birthday card, a Christmas gift, an Easter egg, even a discount coupon for the next time they do business with you to help them feel rewarded.


For more ideas of how to build repeat business and stand out from the competition, speak to the team at your local Kwik Kopy today.

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