There is a big misconception in the business world – that business branding is the sum total of your logo, website and name – but branding is about so much more than that.
Business branding is all about communication. And it’s not so much about what messages you’re sending out, but about the way those messages are being received by the audience. When it’s all said and done, your ‘brand’ is simply how others perceive your business.
That’s why a great brand strategy for your business is critical. Building a brand is a journey and a strong brand strategy will put your business on the right path for future success.
3 Tips to Help You Get Started on Your Brand Strategy
- Find Your Purpose – Great branding needs to incorporate not just what you sell, but why. Take a look at Apple. Without doubt, they are one of the most successful brands in the world. They sell a lot of computers, at a high premium, but it’s not actually computers they’re selling. Instead, they’re selling innovation and ease of use – and that’s what sets them apart from every other brand in their industry.
- Be Consistent – Offer great service every single day of the week. Make sure every product that goes out the door is of excellent quality. Make sure every piece of communication that leaves your office – whether by direct mail, email or social media – aligns with your brand message. Being consistent in everything you do will remove any branding confusion.
- Measure Everything – And we mean everything! Measure the effectiveness of every campaign you implement. Measure the response to your social media channels or blog posts. Ask your best customers what they love about you, or what you can do better. In today’s marketplace you have more ways than ever before to communicate and understand your audience. Make the most of it!
For help building a strong brand strategy for your business, contact the team at Kwik Kopy today!