Designing a successful letterhead means getting all the details just right so that when it gets into the hands of your customer or prospect, it not only offers something tactile but creates a lasting and positive impression of your brand.
Whether you want your letterhead to reinforce your brand identity or make a strong first impression with your target market, here are some useful things to consider so that you can get the most out of this important marketing tool.
4 Things to Consider When Designing Your Letterhead
1. Keep Your Design Simple
The KISS principle is an important one to remember when designing a successful letterhead. The role of your letterhead design should be to help communicate what you have to say in a compelling manner. Stay away from busy designs that will compete with your content and instead choose simple designs that provide an effective framework to convey your message.
2. Accurately Represent Your Brand
Communicate your brand effectively by including your business logo and using your corporate colours and typeface. It’s important for your letterhead design to follow all the rules of your branding and style guide. For example, don’t be tempted to use Helvetica if your business font is Verdana, or red on your letterhead if your corporate colours are blue.
3. Include the Right Details
Make sure you cover any legal requirements such as your company ACN or ABN – after that – it’s all about choosing the right approach for your business. Rather than include every little detail on your business letterhead, think about the critical pieces of information you need to convey to your audience (e.g. company logo, company name, return address, contact numbers and email address).
4. Commit to a Strong Finish
The right print finish and stock will promote credibility and reinforce your brand image. Use of special effects such as embossing, foil blocking, die-cutting or a spot-UV finish all help showcase quality, sophistication and a point of difference. Finally, printing on a quality paper stock (suited to your budget) will make sure your letterhead creates a great impression for your business every time!
For help creating the perfect letterhead for your business, speak to the team at your local Kwik Kopy today.