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The Benefits of Large Format Printing


If you want to create eye-catching marketing collateral that gets results then large format printing could be just what you’re looking for. You see large format commands attention and is the perfect way to make your customers and prospects sit up and take notice of your business.

What’s more, the amazing large format technology at our disposal means we can produce eye-catching material on a large scale and with so many creative large format mediums to choose from – you have the perfect way to generate a buzz around your brand and make your products and services a real talking point.

Popular Large Format Marketing Collateral

  • Posters
  • Banners
  • Canvas Printing
  • Plan Printing
  • Pull-up Banners
  • Signage
  • Decals and Stickers

Large Format Helps People Remember Your Name

Effective advertising and promotion reaches your customers and prospects and lets them know all about your products and services. The benefit of large format printing is that it captures the attention of your targets with the potential of enticing them to buy your products or services.

Business Benefits at a Glance

  • Increases brand recognition
  • Generates instant attention
  • Promotes your business, products and services
  • Effectively delivers new messages
  • Gets your sale or special offer noticed
  • Captures the attention of targets
  • Attracts onlookers from a distance

Large Format and your Local Market

Studies have shown that businesses targeting their local market perform better when their branding is visible in their local area. What’s more, information about a business that is available at a customer’s eye sight level stands more of a chance of capturing their attention when they’re out shopping. So large format printing has an important role to play when it comes to promoting your brand in your local area, with printed collateral such as posters, banners, signage, decals and stickers all being an effective way to describe your products and services.

Large Format and Trade Shows

Large Format printing is a great way to help your business stand out from the crowd at a busy trade show or industry exhibition. Signage and banners let you colourfully display your company logo, key messages and great looking graphics which all helps entice visitors and make it easy for your customers to find you. Portable banners offer the added bonus of flexibility as you can move them around to gain the best vantage point at the show.

Go Big or Go Home!

Large format printing is the perfect way to gain brand visibility and make your business the centre of attention. Whether your preference is a great poster, banner, sticker, window decal, signage or all of the above – you have a cost-effective way for your business to get noticed.

Remember that people looking at your poster, banner or signage are already actively engaging with their location and surroundings. So whether they’re waiting in a bus queue or lining up at the local shopping centre or event, they are likely to notice the posters, banners and signage around them. That’s why it’s always a good idea to include a call-to-action in your large format promotional material that encourages your audience to take action such as visit your website, visit your store, call you or redeem a special offer.

ikea marketing campaign bus stop

IKEA bus stop

Printed large format advertising and promotional material can be put just about anywhere at any time and seen by anyone. You can choose to strategically locate a poster, banner or signage in your local area to target your particular market, for example, it’s not unusual for food companies or restaurants to use posters near bus stops and train stations to target hungry commuters on their way home from work (just like the clever UK campaign by Lurpak below) or in IKEA’s case, design a transit shelter display to show customers how liveable their furniture is.

Case Study: Lurpak #foodadventure

This successful and innovative media campaign to launch Lurpak’s cook range included the clever use of large format signage, print and digital advertising together with live cooking demonstrations, geo-located mobile messaging, samples and money-off vouchers to target hungry commuters as they made their way home from work through London’s Waterloo Station.

large format advertising train station

If you’d like to learn more about how Large Format Printing can help your business make a big statement, you can download our free Smarter Branding eBook:  How to make your brand bigger using large formats to attract more customers OR speak to the large format experts at your local Kwik Kopy today.

Image sources: qualitylogoproducts and carat


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