First published in Franchising Magazine, 7th May. Article by Domini Stuart
Print and signage are both about communication – and both have been changing fast. In print there was a major shift around five years ago when big, offset printers were replaced by digital alternatives. Suddenly, business owners had no need for a dedicated operator and, as digital machines are also much neater and cleaner, their outlets took on the look and feel of service centres rather than manufacturing plants.
The digital revolution has been opening the door to methods of communication that, just a decade or so ago, would have sounded like science fiction. As a result, there are new and exciting opportunities to prosper for anyone willing to work with the changes.
“There’s no question that this is shrinking as readers and advertisers move part of their spend into digital forms of communication – but it’s shrinking slowly and from a very large base,” says David Bell, chief executive officer of Kwik Kopy Australia. “Today, the business is as much about software and problem solving as producing printed materials and we have responded by broadening the range of services we offer from print to print and digital.”