Just as the colour of your logo and the font choice on your signage makes a statement about your business, so too do the promotional products that you choose to hand out to your customers.
If you’re serious about building brand recognition, then you need to put as much thought into your choice of promotional materials as you do to every other aspect of your marketing strategy.
The promotional product or products that you select can either endear customers to your brand, or completely repel them.
Choosing the Right Product
When considering different promotional products, it’s important to keep your brand image and values in mind, but it’s equally important to consider the image and values of your target audience. If you’re an adventure wear company, for example, then sending out a jewellery box probably isn’t going to help you promote a consistent image – and it’s unlikely to speak to your target audience either.
What Your Promotional Products Say About You!
You’re generous! Promotional products are a great investment on 3 levels. First, your customers get a freebie. Second, you appear generous and customer focused – and third, it’s a great opportunity to spread the word about your brand.
You’re high quality! This point depends on the quality of the product you choose. Good quality products will give customers the impression that you offer high quality products and services, while cheap products will send the opposite message.
You’re the real deal! Promotional products are great for elevating your brand to the next level because consistent branding and brand giveaways give the impression that you are a well established business – even if you’re not quite there yet.