Home Blog Blog Marketing Ideas Preparing Your Marketing Strategy for the Holiday Season

Preparing Your Marketing Strategy for the Holiday Season


HolidaysTis the season! With Christmas just around the corner, now is the time to ramp up your marketing campaign for the upcoming holiday season.

We all know that Christmas is the biggest shopping season of the year, but even if you don’t offer the type of product that can be wrapped and put under a tree, you can still make the most of the season’s festive feelings of goodwill to make a connection between your customers and your brand.

3 Ways to Prepare Your Brand for Christmas

1. Prioritise Mobile

More and more people are shopping online – and most of them with a mobile device. Consumers want a good deal and they want it right NOW – whether they’re on the train, in the middle of a conference call, or sitting in front of the TV. So if you don’t already have a website that’s optimised for mobile users, now is definitely the time to get it.

2. Incorporate Influencer Marketing

With so many brands jumping on the Christmas bandwagon at this time of year, the best way to protect your authenticity is to use influencer marketing. Better known as good old word-of-mouth marketing, influencer marketing relies on happy customers talking about your brand. The good news is that these days, there plenty of ways for people talk about you! From influential bloggers to social media sharing, Christmas is the time to encourage people to talk about your brand.

3. Have an Efficient eCommerce System

The facts are plain and simple – inefficient eCommerce systems lose sales. So you need to make it easy, make it seamless and make it fast! The better your eCommerce system, the fewer abandoned carts – and frustrated customers – you’ll have. And, if you’re expecting some big sales numbers over the holiday season then make sure you let customers know your delivery in time for Christmas cut off date.

For help creating a marketing strategy that delivers results for your business, contact the team at your local Kwik Kopy today.

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