It’s a new financial year, and now could be the perfect time to think about fine tuning your business marketing plan. No matter how successful the last financial year was for you and your business, think of the new year as an opportunity to improve your marketing and branding strategy. Taking stock of your current plan will help you to recognise any weak spots in your strategy and allow you to create a stronger and more efficient plan for the new year.
Here are a few ideas to help you re-energise your business over the next 12 months:
Refresh Your Logo – In order for your company logo design to be an accurate representation of your business, it needs to evolve as your business does. As your business grows and expands, your vision, objectives and even values will change. Through each stage of the evolution of your business, your logo design should be updated to reflect the changing culture or focus of your company.
Did You Know? – Since the creation of the social media platform in 2006, Twitter have changed their logo three times. Starbucks have refreshed theirs 4 times, and Coca Cola – the most recognised brand in human history – have updated their logo design a total of 8 times.
Rethink Your Website – Whether you want a completely new design, or you’d just like to take a look at how it can work more efficiently for your business, your web design is something you should reassess regularly. Websites, like fashion, can become dated if not updated with some regularity which can reflect poorly on your business. A dated or static site could even be working against you in terms of search engine rankings, making it more difficult to be found by prospective customers.
Update Your Stationery – One of the most important ingredients in any businesses success is the visibility of its brand. Something as simple as your business stationery can have a lasting impact on your level of brand recognition. Get specialty envelopes and letterheads, have your email template specially designed so that your logo appears as a subtle reminder in every email or get business cards printed for your staff. Every visual reminder of your business is a step in the right direction when it comes to brand awareness.
Upgrade Your Materials – In an increasingly digital world, it’s easy to forget to consider your hard copy presentation materials. From corporate brochures to presentation folders, everything you hand over to a prospective – or current! – customer should be increasing your brand’s credibility and sense of professionalism.
If you’d like some help or advice about fine tuning your marketing strategy, refreshing your marketing materials or redesigning your logo or website, contact the team at Kwik Kopy today for a free design consultation or obligation free quote.
Download and print your own financial year calendar.