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How to Create Signage That Stands Out From the Crowd


SignageThese days, with so many web-based marketing options available to you, it’s easy to get wrapped up in the online world when it comes to promoting your business.

You might be forgiven for investing more time in your social media profiles than your brand signage, but in this digital age, when it comes to really capturing the attention of your audience, giving them something substantial to look at is more effective than ever.

4 Design Tips to Help Your Business Signage Stand Out

1. Consistent branding

If you don’t already have one, create a style guide for your business branding so that you can create materials that have a consistent brand style, that way customers will recognise your brand – even though the content on the signs may change.

2. Creative colour

When it comes to branding, colour is invaluable. If I ask you to picture the colour “Coke red” or “McDonalds yellow” I bet you could. But your colour choices are about more than just reflecting your brand, your choice of colour will impact how your audience feels about the message you’re sending as well.

3. Clear contrast

Choosing the right contrasting colours is a must for an engaging sign – if the reader has to expend too much energy trying to take the information in, they’ll stop reading. Using dark text on a light background (or vice versa), will mean your sign is easier to read, and more likely to engage.

4. Go BIG!

You see size really does matter. The bigger the sign, the more likely it is to be seen and the easier it will be to read. Size is particularly important if you are considering road-side signage, or anywhere that the audience, or the sign itself (on a bus for example) will be in motion.

For help designing impactful signage that helps your business stand out from the competition, speak to the team at your local Kwik Kopy today.

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