A business card is all about letting people know how to contact you, but it can also be so much more. Your business card can be used to make a great first impression so it also needs to be an effective marketing too. Here are some tips to ensure your business cards accurately reflect your brand and help you stand out from the competition.
3 tips for creating a great business card
1. Remember, less is more
You might be tempted to include everything you possibly can on your business card, but if you really want to make an impression with your targets then you need to avoid clutter. Include options for how you want people to be able to reach you, for example, these days it’s a good idea to include your website address and you might even want to include social media addresses, such as Facebook and LinkedIn. If you’re unsure – just think about what will give people a good idea of your business.
2. Try to be unique
Try to think of some elements that will make your business card different to other cards out there. Add a bit of personality to your business card or try to create something that inspires curiosity with your audience by giving them just that right amount of information that leaves them wanting to find out more about you. QR codes are an effective way to add an interactive element whilst a special print finish such as a die-cut, foil or spot varnish conveys to your targets that you value attention to detail.
3. Speak to the experts
If you want to create an effective business card, then it’s worth hiring a professional who does this type of thing for a living every day. They will come up with a design that effectively promotes your brand credibility and helps your business stand out from the crowd. Work with design and print experts such as Kwik Kopy and you’ll also get great advice on the right paper stock and a quality print finish.