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How to Build Brand Awareness


personality_social_mediaBuilding brand awareness in an increasingly competitive market can be hard work, but it can be done. The key is being able to identify your target audience so that you can pinpoint exactly what is going to appeal to them and how to continually engage customers and prospects with your brand.

Once you know exactly who you want your business to appeal to, then there are a few tricks and tips that help you continue to build customer loyalty and brand awareness. Let’s take a closer look…

4 Effective Ways to Build Brand Awareness

  1. Remarketing Campaigns

Remarketing campaigns can be a great way to build brand awareness and create the illusion that your business (and brand) is bigger than perhaps it really is. You see if a site visitor leaves your website before converting, you can use remarketing ads that will start showing up at other online sites they visit, such as social media, blogs and news sites.

  1. Showcase Personality

We live in a world filled with Internet memes so the time is ripe to inject a bit of humour into your brand to help create awareness and make a lasting impression with your target audience. Try creating a fun and unique identity for your business, preferably something memorable to draw people to your brand.

  1. Social Media Comps

Social media is a great place to connect with your local audience and draw attention to your brand by running a competition. Ask people to submit a photo, their best idea on a topic or even a caption for one of your brand images. You can create more engagement if you invite people to vote on the entries and create even more brand awareness by encouraging people to like or share your competition entries and posts.

  1. Giveaway Free Stuff

Everybody loves a freebie – so if you’re stuck for ideas then try put together some branded merchandise and find ways to reach your targets, by including branded free stuff in showbags and giveaways at local community events and trade-shows through to giveaways at in-store promotions.

For innovative ideas and help building awareness for your brand, speak to the team at your local Kwik Kopy today.


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