Your company logo should create a strong first impression with customers and prospects, but a great logo goes that one step further and helps establish your brand and build brand loyalty. We’ve put together a short guide to help you create an effective logo for your business.
5 Tips for Designing a Great Logo
Check out the competition
Taking a good look at what other companies are doing in your industry is a great place to start when it comes to designing a logo. Consider the logos of businesses people seem attracted to or are building brand loyalty, are they taking a conservative or outgoing approach.
Know your logo
Logos can be broken down into font-based where the design really focuses on the typeface (e.g. IBM), abstract graphic symbols (e.g. Nike) or graphics that instantly convey what the company stands for (e.g. World Wildlife Fund). Choose a design approach that suits your business and try to avoid clip art in your logo at all cost.
Choose your type
The name of your business and the type of products or service you offer can affect your company logo. So if you’re a young, energetic business or targeting a younger market then go for a modern sans serif font, but if you’re a more traditional business or targeting more mature buyers then a sophisticated or serif font might be a better fit.
Use colour wisely
Colour plays an important role in your logo design as it carries meaning, so think about the message you want to convey about your company. Blue inspires a sense of trust, orange creativity and green is associated with growth or nature. As a rule, try not to exceed 3 colours so that your logo not only looks good but is also cost-effective to produce.
Hire a Designer
A professional designer can help create a great looking logo for your business that is scalable, easy to reproduce as effectively in black and white as it is in full colour. They can also help you avoid trendy looks in favour of a clean and functional design that will look just as great on a business card as it would on large format banners or signage.
For a well-designed logo that gets your business noticed, speak to the team at your local Kwik Kopy today.