Retaining loyal clients is a necessary part of maintaining your company. These clients are the ones that will keep coming back to you, week after week, year after year, to use your services. As well as ensuring you continue to offer a high-quality product, a personalised gift will really impress an already regular client.
Christmas is an ideal time to show your appreciation, as are notable occasions such as the company’s birthday. A gift is also a polite way to thank clients if they refer your services to other prospective clients.
Approaching the festive season, Christmas cards are a cost effective solution, and, when ordered from Kwik Kopy, also support worthy children’s charities. Your clients will appreciate the extra thought at this busy time, especially when the cards are individually customised using variable data printing.
Variable data printing is a unique and innovative tool that allows you to produce marketing collateral to reach your clients on a personal level, improving communication and interaction. It works by altering a particular piece of text or graphic, in an otherwise common design, on each individual print.
This printing technique is effective when combined with gifts such as wine labels or boxes and calendars. A personalised wine label on a quality bottle is an interesting gift for a special client. A customised calendar is a gift suitable to send to a wider group of clients. Easy to post and simple to create for small to medium print runs, a customised calender will remind your clients about your service everyday of the year.
For more handy design and printing tips, head to your nearest Kwik Kopy Centre.