Creating a buzz around your website lets customers know what you have to offer and you definitely need site numbers in order for your business to thrive.
Get your strategy right and you’ll be surprised how quickly you can generate results. Here are some tips to not only drive relevant traffic to your site, but to keep customers coming back for more.
3 Tips to Drive Relevant Traffic to Your Website
Raise Your Social Media Profile
It’s important to make the most of social media and look for ways to interact with your target audience. Choose social networks that are right for your business (such as Facebook, Instagram, YouTube, Pinterest and Twitter) and create a presence that includes plenty of quality images and videos not to mention interesting facts relevant to your business and audience. Make sure you add a personal touch and engage extensively with other users, re-sharing content and commenting on their posts.
Align Yourself With a Charity
Supporting a charitable cause that is a good fit with your business is an effective way to not only create a buzz around your website – but to raise awareness about specific issues. If you align your business with a charity, make sure you openly promote this. When appropriate, you have the opportunity to incorporate your charity involvement in marketing campaigns. As well as promoting a worthy cause, you will also establish brand credibility as a result.
Run Competitions or Offer Freebies
Everyone loves a freebie and there is the added bonus of raising awareness of your website and brand. Offer things of value to your audience – such as a competition to receive some of your products or services for free. Alternatively, a free download of your eBook or a video tutorial – you could even consider offering discounts or gift vouchers. It doesn’t need to be flash – anything that spreads the word and gets people keen to learn more about your business will have the desired effect.
Remember that no-one knows you better than your site visitors, so make sure you engage with them constantly. The more you get them involved, the more likely they are to spread the word and make others keen to visit too.
If you want your business and website to stand out, speak to the team at your local Kwik Kopy today.