Different fonts imply different impressions. So when it comes to your business it is important to choose a font well suited for the message of your brand.
It can be hard for small business marketing campaigns to stand out in today’s competitive market, which is why sometimes businesses need to think outside the box.
A great web design is a sure way capture the attention of consumers. If you’re uncertain where to start we’re here to help you with these 5 helpful web design trends that you can start using to improve the look of your website.
Facebook and other tech companies know that print communications are an essential part of the marketing mix. Add an aspect of personalisation into your print marketing, and you’re likely to see even better engagement with your customers. We look at two case studies from Facebook and Myer.
No business is complete without a proper marketing brief in place. An effective marketing brief can help businesses deliver their marketing campaigns and collaterals on time and on budget.
We broke it down into 5 simple steps, how you can write a killer marketing brief today.
When was the last time you received a …
Every business needs a good logo that can help capture audience attention and inform people of what their brand stands for. We’ve rounded up the hottest logo trends set to be big this year.
Incorporating the latest marketing trends helps your business reach consumers in the most effective ways and keeps you ahead of the competition. Heres 3 marketing trends set to be big this year.
A good marketing campaign will teach people about a companies brand and its products and services. But with so many campaigns out there already, to really stand out from the competition you also need to tie in creativity to really capture peoples attention.
Adding a personal touch is a cost effective way to show customers you care and value them. By doing so you can do wonders for increasing your customer loyalty, acquisition and retention. We run through 5 easy ways how you can connect with your customers to achieve increased customer loyalty today.
Well thought out gift ideas can really make lasting impressions on your clients to help remind people of your brand and show customers your appreciation. If you’re in need of ideas for your next client gifts, especially with Christmas just around the corner, let us inspire you with these 6 ideas.
Promotional Products have enormous benefits to your business, from strengthening your customer relationships to helping create and shape your brand image. We’ve picked our 4 favourite promotional product trends which you can start incorporating into your marketing strategy.
Blogs are a great way to drive traffic to your website which can increase your customer following, grow your brand, teach and engage audiences about your products and services. Blog titles are often an overlooked part of delivering traffic. Read our article which teaches you how you can enhance your Blog Titles to boost your business.
Seasonal marketing gives businesses the perfect opportunity to …
Promotional Products Get Your Brand Noticed
Promotional products …
The festive season is about spreading some cheer and a Christmas card is a chance to show clients just how much you value their business and thank them for their loyalty – not to mention the fact it’s a great way to promote your brand. But don’t just limit yourself to sending Christmas cards to customers alone, as you can also send them to your suppliers and prospects too.
Custom printed canvas offers an affordable, eye-catching way to boost business appeal and help your brand create an impact. Here are some ideas on how to make the most of canvas printing for your business.
Large format advertising commands attention and is the perfect way to make your customers and prospects take notice of your business. With today’s amazing printing technology we can product eye-catching material with so many creative mediums to choose from – you have the perfect way to generate a buzz around your brand and make your products and services a real talking point.
If you’re a small business that has spent time and money on a great web design that’s Google friendly and attracting the right people, the next logical step is to convert your site visitors into paying customers. Here’s how…
Did you know… almost two thirds of your potential customers will read an online review before deciding to make a purchase from you? With these types of figures proving just how much user reviews can help drive your sales it’s important to understand just how and why you can use customer reviews to boost your SEO and conversions.
Once you know exactly who you want your business to appeal to, then there are a few tricks and tips that help you continue to build customer loyalty and brand awareness. Let’s take a closer look…
Email is something we take for granted every day, but what if we were to tell you that this frequently used communication tool could also be one of the most useful branding tools you can use for your business. You see your email signature provides the perfect opportunity to raise brand awareness but more often than not businesses forget to make the most of its value. Here are some tips to help you put your email signature to work for your brand.
Brand building is an important part of your company’s overall success no matter if your business is big or small. Let’s take a closer look at some of the more powerful branding strategies that have been known to work.
Here are some tips to ensure your business cards accurately reflect your brand and help you stand out from the competition.
Get more engagement out of your printed brochures with our 5 easy steps!
Let’s take a closer look at some of the basics to getting your printed brochure just right.
A well-designed booklet as part of your marketing strategy can give you a positive ROI if you get it right. Here are some ideas to help you get creative.
Even in an age where we focus on targeting online audiences, printed posters continue to be a great addition to the marketing mix. Here a few tips to getting it right.
Printed posters are a great way to gain attention for your business. Let’s take a closer look at why you should market your brand with posters.
Here are some ways to help give customer engagement a boost when using social media.
A social media presence is a must for any business. Here are a few tips to help make publishing on social media as easy as possible.
Did you know that it takes someone just 3 seconds to decide whether to read or ignore your email? Check out our top 5 tips for higher email open rates.
We’ve compiled a list of apps that we think can save you time and help make your social media marketing efforts more efficient.
Using social proof on your business website is a great way to help build up your target market’s trust in your product or service.
While we all try and avoid it, losing touch with customers over time is common in a busy business environment. Whether it’s through lack of communication, innovation or simply an oversight, losing valuable customer relationships can be a costly process. This blog will highlight the Top 3 tips for reconnecting with your customers who, over time, may have fallen out of touch.
Your business card is one of the most important and effective marketing tools you can have if you get your design and printing just right. One of the dilemmas facing business owners is whether to print information on just one side of the business card or to use both sides. Here are some points to consider so that the option you choose for your business card makes a great first impression.
If you’re heading into the new financial year with the same marketing materials you’ve been using for a while then now could be a good time to consider a change.
In a world of all things digital, it can be easy to forget about the tried and tested print marketing options that get great results for businesses time and time again. Postcards can be used to promote any marketing idea or campaign and as you don’t require an envelope or packaging, the recipient can immediately see your offer and your business gets to make an immediate impression.
Let’s take a look at some of the top benefits of using postcards and why they continue to be one of the most cost-effective forms of targeted marketing out there.
Personalised notepads are an effective way to keep your brand top of mind with customers and prospects. Here are some of the top benefits of investing in personalised notepads for your business.
There’s much more to events than decorations & catering. Using printed material effectively can go a long way to making your next event a business success!
Die-cutting involves cutting shapes or designs out of the paper using a die. High speed lasers can cut, etch and score materials with huge precision, making die-cutting perfect for adding a creative, eye-catching finish to your business marketing materials.
When you think of postcards what do you think of? Holidays? Travelling? Long-distance friends or family? Or do you think of work…?
Direct marketing is all about promoting your products and services to customers and prospects by making direct contact with them.
Gone are the days when annual reports were dull and boring. These days you get to see anything and everything.
Promotional products give you the chance to be creative and provide you with extended brand exposure in your marketing.
Promotional material can help your business stand out from the crowd. This blog will give you interesting ideas and help you start thinking out of the box.
Variable data printing lets you change aspects of your design to make it more relatable to each of your target market.
In a tech-saturated world, you could be forgiven for thinking print advertising was a thing of the past – but nothing could be further from the truth.
If you want to increase the chances of your infographics enjoying online success then they need to include the following elements.
If you want your brand to be recognised by clients, prospects, suppliers and other contacts then customised business stationery can make a difference.
A great business card can be a powerful marketing tool and if you include an innovative design then it can really become a talking point.
Branding is important to every business as it not only differentiates you from the competition but it also lets your customers and target market know
Print advertising continues to be a powerful way to get your business noticed and is highly effective in getting your message across if you create a concept that will stick in people’s minds.
Exceeding customer expectations is a great way to build brand loyalty and repeat business. But it’s not about telling people how great you are…
Business printing is about lending a professional touch to almost any printed item your business might require, but it’s not just restricted to paper-based printing.
If you want to build brand loyalty and repeat customers then you can’t go past great marketing collateral to raise the profile of your business.
Great product packaging can capture your audience and do amazing things for brand awareness. But it’s a tricky area and there are some important things to consider…
Creating a professional letterhead is a great way to further your corporate branding. Use our tips to get started!
Social Media can be a great tool for business development and LinkedIn is no exception.
There are lots of great design templates out there, but the truth is that a great brochure design starts way before you add anything to a template.
The holidays are a great way to connect with your customers – and Easter is no exception. Not sure where to start? Check out our marketing ideas!
If you’re committed to creating a consistent brand message then you need to have a style guide – it’s as simple as that! Learn what to include in this blog.
Branding is the cornerstone of any business. And by business we mean multi-national multi-billion dollar organisations right through to early start-ups running out of an upstairs bedroom.
Sometimes it’s easy to get so caught up in the glare of the computer screen that we can forget to consider the tried and true (offline!) methods of business advertising.
With so many options to market your business, it’s easy to see why it’s overwhelming. Use these tips to maximise the effectiveness of your marketing campaigns.
Any small business can create quality video content that will engage the audience and help you reach customers and prospects – you just need to know how.
An effective email marketing campaign helps you nurture your existing contacts to grow your business as well as increase your database of prospects.
Having a blog on your business website is a smart move if you want to engage people in your brand. Read more about why your business website needs a blog.
Like moths to a lamp, light box advertising has been known to attract a customer’s eye more effectively than other forms of advertising mediums.
Albert Einstein once said that if you can’t explain it simply, you don’t understand it well enough – and that thought certainly applies today when it comes to your copywriting.
Social media is an important part of everyday life for your customers and prospects, so it’s important that you successfully connect and share experiences with them online.
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Perfect for the budget conscious business owner, personalised business stationery is a simple way to increase brand awareness without breaking the bank.
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