If you’re committed to creating a consistent brand message then you need to have a style guide – it’s as simple as that!
You see your company style guide is the reference material that holds all the information you (or anyone else) needs to create materials for your business that conforms to your brand’s look, feel and philosophy.
Your style guide will include everything you need to make your business look professional and polished on paper, in person or online – no matter who’s crafting your message.
Why You Need a Style Guide
At the heart of every great brand is consistency. It is the cornerstone to brand credibility and can be just as important as having a great product or excellent service. As your business grows, the style guide becomes more and more important because the bigger the business gets, the more people are responsible for the brand message – and the more room for error there is.
What to Include in Your Style Guide
What does or does not go into your style guide is completely up to you. The guide can be as complex (or straightforward) as you wish. But here are just a few things to get you started…
Fonts & Formatting
Do you use the same font on your letterhead as you do on your brochures? You should be! Same goes for your heading rules, do you capitalise every word in your headings? Or prefer the more informal version where you just capitalise the first word?
We all know that the Coca Cola label is red, but did you know that there are literally hundreds of different variations of the colour red? Knowing that the blue in your logo is internationally coded as Pantone 2955 C will remove a lot of confusion for future graphics.
Some people prefer to spell out the numbers between one and nine, while others prefer using numerals. Including that information in your style guide means that the people who design your website and write your brochures will be in sync.
For help creating the perfect style guide for your business, speak to the team at your local Kwik Kopy today.