When you own a small business, your business card is not only a networking tool but also an important visual reminder of your brand so you need to make sure it’s working effectively for your business.
When it comes to your business card design, there is a fine line between having too much information and not enough. You don’t want your design to seem cluttered and disorganised but at the same time it’s important to make sure that your contacts have everything they need in order to reach you.
So what information should you include on your business card?
Business Name & Logo: Remember that your business card is an advertisement for your small business, not for you the individual, so ensure that the business name and logo is the main focal point of the design.
Name & Position: If you are responsible for a number of different aspects of the business, try to think about the people who will be receiving the card and the reasons they are most likely to be contacting you and decide on the most appropriate title from there.
Email Address: In our digital world, people are often more comfortable sending a quick email enquiry than they are picking up the phone to chat. This makes your email address a vital piece of contact information.
Phone Number: Although people are less likely to use it these days, including a phone number on your cards will add credibility. One phone number is enough.
Website: These days, it’s not unusual for people to go online and gather information about your business before making contact, so your website address is an essential addition that should not be overlooked.
QR Codes: An optional extra is the QR code. It’s a great way to link people to more detail about your company as well as keep your business card relevant and show you are up with the latest technology.