A new year is the perfect time to take a look at your business card design and think about what it says about your business. Take a look at these design tips to help maximise the effectiveness of your business card and create the right first impression with prospective customers.
6 Business Card Design Tips
1. Reflect Your Branding
Your business card design should be consistent with all your marketing collateral. The font you use should be easy to read and also consistent with your branding. You should always include your logo on your business card and make sure it looks professional.
2. Say it in Colour
Adding a splash of colour to your business card can certainly get you noticed but remember not to overdo it. Too much colour will detract from your message and it’s important to stay consistent with your branding at all times.
3. Make It Clear What You Do
Make sure that people who receive your business card can see clearly what you do. This could be a short bullet point list of your products and services or a tag line that lets people know exactly why they should do business with you.
4. Include Relevant Contact Details
You want to make it as easy as possible for people to do business with you – so make sure all your contact details stand out. Include your name, mobile, location and email address and always make sure your website address is included too.
5. Use Both Sides
If your details start to look cluttered (or require a tiny font) then don’t be afraid to use the back of your card as well. Alternatively, use the back to create a point of difference by including relevant or useful information such as a customer testimonial, a location map of your business or as a special coupon or rewards card.
6. Have a Quality Finish
There is nothing quite like quality finishes to create a great first impression and really help your business stand out. Embossing can project a professional image whereas laminating one side of your card can make it feel substantial when held. Printing on quality stock can also be a worthwhile investment for your business too!
Finally, once you’re happy with your new business card design, make sure you proof read thoroughly before it goes to print (including checking and double checking your phone numbers and addresses).
For effective business card design that gets results for your business, speak to the team at your local Kwik Kopy today.