If you’re looking for a cost-effective marketing tool that gets your business noticed, it might be time to consider branding your company vehicle to give you an instant marketing campaign on wheels. Whether you have one vehicle or a whole fleet, branding them with vehicle decals helps you leverage an asset that is already in use for marketing purposes so that you stand out from the competition and reach your target market.
Vehicle branding is a valuable marketing tool for B2C businesses as it can help build a following amongst local consumers who become familiar with your brand by seeing your company vehicle driving through their local suburb. Meanwhile, B2B businesses also use vehicle branding to success as it can be used to reinforce brand awareness and values at a local level.
Whatever business you’re in, vehicle decals in the form of stickers or magnets can be used as a mobile advertisement to effectively promote your local business or latest promotional campaign. Let’s take a closer look at why having branded signage that is constantly on the move can do good things for your business.
3 Reasons Branded Vehicles are an Effective Marketing Tool for Small Business
Branded Vehicles Create Familiarity
It’s a well-known fact that customers and prospects prefer to do business with companies they are familiar with. So whether you drive around in a company car, motorbike, van or truck – you can be sure that branding your vehicle with the right signage can help connect you to your target market. Seeing your vehicle in the local neighbourhood helps people become familiar with your business name and branding. And if people have heard of (or seen) your brand then chances are they will be more likely to buy from you.
Branded Vehicles Capture Attention
A branded company vehicle is a great way to gain recognition and be able to instantly grab the attention of your local target market. You see every day you drive past people who have the potential to be great customers, but if your company vehicle has no branding then chances are you are missing out an important opportunity to reach your audience. Branding your company car, motorbike, van or other vehicle can also help generate direct sales. It’s not unusual for people to be sitting beside you at traffic notes taking note of your business.
Branded Vehicles Help Build Trust
Studies have shown that businesses targeting their local market perform better when their branding is visible in their local area. A branded vehicle also helps create a professional image for your business and build trust with your target audience. Trust plays an important role in any consumer’s buying decision and branding your vehicle helps establish your business and brand in their eyes. A branded vehicle serves as proof that you are professional and a real business not to mention the fact that parking in your suburb helps show off your company to the local neighbourhood.
Tips for Getting your Vehicle Branding Just Right
Use on Vehicles in Good Shape
Vehicle decals are difficult to place on any car, motorbike, van or truck that is damaged or rusty so you need to make sure that your company vehicle is in good shape (not to mention the fact that a damaged vehicle will not look good for your brand image).
Be a Brand Ambassador
You or anyone driving your branded company vehicles must be an ambassador for your brand at all times to promote a professional company image. This means no speeding, running of red lights, beeping horn or cutting people off – it’s important to follow the rules of the road at all times.
Work with a Professional Designer
Working with a graphics team like your local Kwik Kopy Centre will ensure that you develop the right vehicle branding for your business. A professional graphic designer can help you create a dynamic end-result that turns heads in order to raise brand awareness and get your message across quickly and clearly.
A Professional Finish
Kwik Kopy can also advise you on the most cost-effective branding for your vehicles, including right design, ink, print stock and finish. Whether you choose a vehicle decal or car magnet you will get an end-result that is waterproof, UV resistant and durable in all weather so that your branded vehicle looks great all year round.
- VEHICLE DECALS: (also known as car or vehicle stickers) are suited to all types of cars, motorbikes, trucks and boats.
- CAR MAGNETS: useful for companies that want to be able to take signage on and off as required.
At Kwik Kopy, we understand the importance of ensuring that every aspect of your vehicle branding – from your logo and lettering through to design and illustrations— is perfectly aligned and well fixed. After all people only judge the final product, so we make sure that everything looks professional and creates the right brand image.
For a branded vehicle that creates the best possible impression for your business, speak to the team at your local Kwik Kopy today.