Achieving constant brand visibility is often a tough ask, and with the number of catalogues, newsletters and brochures flying through mailboxes daily, it’s essential that yours stand out. Even when sent or offered to existing clients, printed promotional material can quite easily be rejected if it doesn’t appear to contain interesting information or exciting content. Take in these tips to ensure your newsletters are read and remembered:
1. Make the time… Or find someone who can
Although you might be sailing your small business solo, you should make time to create promotional material. You’re selling yourself short if people don’t know about your service. If you don’t have the time or skills it takes to design, print, collate, bind or fold newsletters, brochures and catalogues, Kwik Kopy can take the stress out of the whole process with assistance and advice every step of the way.
2. Get noticed
If you don’t want to get lost in the mail, full-colour printed material is a sure-fire way to get noticed. If you’d prefer to print in black and white, maybe consider using interesting paper stocks for your job. Kwik Kopy can help you decide what paper will be best for you and your print material.
3. Fold, bind or staple to add interest
Even a single page newsletter or brochure can become more interesting with a well-placed fold. Kwik Kopy’s own Contact Newsletter uses a roll fold to make the most of the included content. For a multi-page catalogue or booklet, see Kwik Kopy for special binding and stapling assistance.
4. Don’t forget the finer details
To turn your printed promotional material into a piece of art, select from Kwik Kopy’s range of finishing services to give professional flair to even the most simple jobs. Select from detailing like spot varnish, embossing and die-cutting to lift the look of your newsletter.
5. Have interesting insides
If you’ve done all you can to make your printed material as eye-catching as possible, the last step is to ensure your content is up to scratch. As well as company-related news and developments, think about including special offers or promotional deals. Kwik Kopy can add a perforated section to your printed material so clients can take advantage of an attached voucher.
For more handy design and printing tips, head to your nearest Kwik Kopy Centre.