Any small business can create quality video content that will engage the audience and help you reach customers and prospects – you just need to know how.
To help get you started, we’ve put together a list of tips for creating awesome video content.
5 Top Tips to Create Video Content For Your Business
1. Stick to a Schedule
You don’t need to announce to the world how often you plan to release your videos, but it will help you enormously if you have a production schedule. This will help you plan timely content in advance, let you list all your video content ideas and also help you commit to a production deadline and a regular stream of content.
2. Keep Your Ideas Simple
Often when we overcomplicate things we tend to put them in the too hard basket. Remember that you don’t need elaborate production for your videos to be good. If you want to feature interviews then two chairs and a microphone might be all you need. Once you decide on a format then it’s important to be consistent to maintain the same look and feel for all your video content.
3. Respond to Industry Issues
Stay across issues trending in your industry to help create interesting and relevant video content for your target audience. For example, if you run a bakery or café and there is a debate on whether cupcakes are still popular – then your video might feature the top selling cupcakes at your place and interviews with customers weighing in on the issue.
4. Ask Your Audience
One way to create content that viewers want to see is to ask them in your most recent video exactly what they want to know about in the next one. Creating a video that presents an opportunity for a Q&A session also helps generate relevant content. It’s also great way to establish brand credibility with the added bonus of gaining that all important insight into your target market.
5. Showcase Behind-the-Scenes
What better way to promote your brand than giving customers and prospects a look at what goes on in your business. You and your team are an integral part of your brand story and ideal subject matter for video content. Feature the personalities that make up your customer service team, film a ‘day in the life of’ or if your team plays touch footy on a Thursday night – give your audience a glimpse of that too!
For help creating content that engages your target audience, speak to the team at your local Kwik Kopy today.