If you already have a website then you will know why it’s so important for communication. If you don’t then here some of the many reasons why your business should be online.
1. Protect your market share
Your website adds credibility to your business, allowing you to simultaneously communicate with current customers, new prospects and those who’ve found you via search engines.
Meanwhile, eNewsletters and SMS updates are a great way to stay top of mind and sell to customers who already know and trust you.
2. Unlevel the playing field
Customers look for helpful tips and invaluable knowledge about your company’s area of expertise; it is your edge over your competition and will help you rank higher in search engines like Google and Yahoo.
3. Strengthen your brand
You’ve worked hard to create your brand image. But all that can disappear in an instant – when potential customers discover you have little or no online presence. Demonstrate that your brand anticipates your customer’s needs and is able to move with the times, by providing well-presented online information with easy purchase gateways.
4. Increase your customer reach
From Toowoomba to Timbuktu, there’s no other media that provides the geographic reach of a website. And with Internet usage increasing year on year, your website is set to deliver your business to both national and global customers of the future.
5. Tighten up your performance
By measuring and analysing your click through rates, conversions and time spent per page, you can adjust your campaign instantaneously – and continually improve your site’s success.