Promotional Products Get Your Brand Noticed
Promotional products are the perfect marketing tool when it comes to increasing awareness of your business. They play an important part in any marketing plan and are a cost effective way of reinforcing your brand in the marketplace.
At this time of year, it’s worth looking for opportunities to touch base with your customers and thank them for their business and loyalty. Investing in branded promotional products is a great way to lift spirits over the hectic silly season. Not only do they make great Christmas gifts but a promotional product helps get your business noticed!
It’s amazing what people can remember from what they’ve read on a pen or drink bottle they use every day and if it’s your logo they’re seeing on a daily basis then what better way to raise brand awareness for your business?
5 reasons every marketing strategy can benefit from promotional products
1. Create Brand Ambassadors
When your customers become fans of your business then they become brand ambassadors. If you choose a promotional product such as a baseball cap or t-shirt with your logo, then your customer gets to the spread the word on your behalf far and wide.
2. Return on Investment
If you think a Christmas gift is an expensive option – think again! Repeat business is the best return on investment so it’s worth looking for ways to build customer loyalty. Choose promotional products that work with your budget and take time to thank your customers this festive season.
3. Builds your Reputation
Another important benefit of promotional products is that they can give your company a reputation of helpfulness. Your customer is receiving an item that is helpful to them (say a pen, water bottle or USB stick) and your business gets an ongoing advertisement.
4. Keeps you Top of Mind
Promotional products that let you include your contact details are like a long-lasting business card. When a customer or prospect is looking for the product or service you offer, having your contact details in such easy reach increases your chances of being the first point of call.
5. Creates Lasting Awareness
The right promotional gift will get used and can be an ongoing reminder of your brand. In fact, in a recent survey – 76% of respondents recalled the brand advertised on a promotional product and 55% kept the item for more than one year. *
*Source: Australasian Promotional Product Association industry research.
Spread Some Festive Cheer…
From corporate promotional gifts, personalised calendars and branded bags to mouse mats and wine boxes, leave your customers with a useful reminder of your special products and services this Christmas with Kwik Kopy’s help. Because we can print on a vast range of shapes and materials you have the freedom to think outside the square and create a point of difference for your brand.
Promotional products don’t just make great gifts for customers and prospects, but also to employees to thank them for a job well done over the year and help keep everyone motivated in the busy lead up to Christmas and the New Year.
Promotional products as a means of marketing continue to enjoy popularity and as something tangible, they can instantly be perceived as more interesting by your customers and prospects. Not only is it a cost-effective means to promote your business, but better still if you choose products that prove useful to the audience you want to reach, they can make a lasting impression – not just this Christmas-time but right through to 2017 and beyond!