In today’s marketplace, having a well-designed website is more important than ever before. Your website design can have a huge impact on the overall impression of your business and can add significant value to your customer’s experience. But when it comes to websites for small business what are some of the more important elements to consider?
1. Great Headings: There is so much information competing for your customer’s attention at any given moment and a great heading will help them to focus on your message. A great heading will lead your customer into your content and is one of the most important elements of your website design.
2. Remember, It’s Not About You: It may sound counter-intuitive but every word you write on the website needs to be about the customer and not about you or your business. A great website is designed with the customer in mind. What do they want to get out of each page? What are they looking for? What will help sway them or encourage them?
3. Show Them the Real You: If you’re serious about creating a virtual relationship with your customer base, then one of the best things that you can do is include real photos of your business. Give them a back stage pass into your office environment and introduce them to your team.
4. Include Genuine Testimonials: In our digital world ‘social proof’ is a very valuable tool for building credibility with your customers. Include compliments from customers in various locations around the site and try to incorporate messages that people have shared with you on your social media channels as well.
Go in the draw to WIN one of five $10K websites in just two easy steps. Visit kwikkopy.com.au/ideas to nominate your business and tell us why your business needs a website (before 14th February 2014). The winner will receive $10,000 towards a new website or redesign of their existing website.