2017 hottest web design trends to look out for
The wonderful world of web design has seen different trends emerge as best practice over recent years. As we look for new and exciting ways to capture the attention of consumers, we explore some of the web design trends making their mark this year.
5 Great Web Design Trends for 2017
- Modular Design
Modular design has been around for a while and it continues to stick around in 2017. It’s a technique where everything is built using a block grid pattern. It’s a popular for web design due to the flexibility of the modular grid that results in a clean, accessible website that has proven appeal to site visitors. It is also easy to work with to create a responsive website.
- Bold Typography
Using too many typefaces can make your website look cluttered and unappealing. More and more companies are using big, bold typography to capture attention on their homepage. Having reached the consensus that content is king, we are also seeing website design focus on content and improving readability. Copy set in big, bold type will be a popular effect on websites as will blogs and portfolios featuring text slightly overlapping images.
- Vivid Colour
The colour you choose for your website as well as how colour is used is important. Colour can affect how a site visitor feels about your brand which in turn influences conversion rates. 2017 will see different colour treatments for websites including stacked layers of colour to add depth and texture, duotone colour schemes for a contemporary look and feel as well as bright kaleidoscope gradients making a return. 2017 is the year for bright hues and with Pantone’s 2017 colour of the year – Greenery – we should probably expect quite a few websites themes to go-green this year too!
- Long-scrolling Website
Social media sites such as Facebook, Instagram and Twitter have got people into the habit of endless scrolling to see new content. As people are so used to this habit, we are seeing a trend for this to be incorporated into website design. If you’re a long-scrolling website seems right for your business, try using videos, images and typography to mix things up and keep people scrolling.
Every year we’re looking for the next new idea to differentiate our website, keep people interested and drive web traffic to the site time and time again. A popular way to add movement and create visual interest is to use cinemagraphs. These are still photos with elements that have repeated movements. They can be high quality videos or GIFs that run on a continuous loop.